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Demographic differences in rec...
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Subject
All
Werbung
15,221
Advertising
12,627
Werbewirkung
9,653
Advertising effects
9,422
Consumer behaviour
7,571
Konsumentenverhalten
7,473
Zielgruppe
3,450
Online-Marketing
3,135
Internet marketing
3,120
Target group
3,050
Theorie
2,473
Theory
2,418
Deutschland
2,045
Computerspiel
1,973
Video game
1,864
Brand management
1,850
Markenführung
1,830
Marketing
1,829
Marketingmanagement
1,762
Marketing management
1,744
USA
1,695
Social Web
1,582
Social web
1,579
United States
1,515
Germany
1,507
advertising
1,476
Markenimage
1,441
Brand image
1,433
Markenartikel
1,332
Brand
1,244
Fernsehwerbung
901
Television advertising
898
Relationship marketing
858
Beziehungsmarketing
853
Spieltheorie
720
Game theory
718
Emotion
689
Experiment
662
Celebrity endorsement
626
Celebrity-Werbung
622
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Online availability
All
Undetermined
8,165
Free
4,675
CC license
199
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Article
16,855
Book / Working Paper
10,600
Journal
176
Other
20
Database
1
Type of publication (narrower categories)
All
Article in journal
11,618
Aufsatz in Zeitschrift
11,618
Aufsatz im Buch
2,157
Book section
2,157
Graue Literatur
1,569
Non-commercial literature
1,569
Working Paper
1,351
Arbeitspapier
1,190
Hochschulschrift
941
Thesis
610
research-article
603
Collection of articles of several authors
352
Sammelwerk
352
Aufsatzsammlung
242
Dissertation u.a. Prüfungsschriften
193
Case study
192
Fallstudie
192
Konferenzschrift
187
Lehrbuch
150
Bibliografie enthalten
131
Bibliography included
131
Conference paper
124
Konferenzbeitrag
124
review-article
123
Textbook
122
Ratgeber
92
review
82
Guidebook
73
Article
68
Conference proceedings
64
Bibliographie
58
Collection of articles written by one author
55
Sammlung
55
Wörterbuch
47
Reprint
45
case-report
41
viewpoint
37
conceptual-paper
34
Handbook
32
Handbuch
32
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English
20,192
German
4,561
Undetermined
2,735
French
100
Russian
30
Swedish
21
Spanish
20
Italian
12
Polish
12
Dutch
11
Portuguese
9
Danish
6
Finnish
6
Lithuanian
5
Romanian
5
Serbian
4
Norwegian
3
Bulgarian
2
Croatian
2
Hungarian
2
Afrikaans
1
Arabic
1
Czech
1
Indonesian
1
Multiple languages
1
Slovak
1
Albanian
1
Turkish
1
Ukrainian
1
Chinese
1
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Author
All
Pelsmacker, Patrick de
85
Kaiser, Harry M.
76
Gierl, Heribert
72
Eisend, Martin
65
Taylor, Charles Raymond
56
Kind, Hans Jarle
52
Esch, Franz-Rudolf
51
Anderson, Simon P.
50
Bauer, Hans H.
45
Nilssen, Tore
45
Septianto, Felix
45
Sørgard, Lars
45
Wilbur, Kenneth C.
44
Dens, Nathalie
43
Mueller, Barbara
41
Diehl, Sandra
40
Rosengren, Sara
38
Okazaki, Shintaro
37
Chan, Kara
36
Dahlén, Micael
35
Reijmersdal, Eva A. van
35
Stafford, Marla Royne
35
Terlutter, Ralf
33
Yoon, Sukki
33
Bruhn, Manfred
32
Hudders, Liselot
32
Tucker, Catherine
32
Bellman, Steven
31
Franses, Philip Hans
31
Huh, Jisu
31
Saffer, Henry
31
Yoon, Hye Jin
31
Nickel, Volker
29
Pauwels, Koen
29
Pepels, Werner
29
Pflaum, Dieter
29
Phau, Ian
29
Hundhausen, Carl
28
Rossiter, John R.
28
Chang, Chingching
27
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Institution
All
National Bureau of Economic Research
86
Springer Fachmedien Wiesbaden
83
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
44
C.E.P.R. Discussion Papers
25
Zentralausschuss der Werbewirtschaft
21
IGI Global
18
Université Paris-Dauphine (Paris IX)
15
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
13
Agricultural and Applied Economics Association - AAEA
12
American Marketing Association
12
Axel-Springer-Verlag
12
Center Data
12
Consumers, Health, Agriculture and Food Executive Agency
12
GFK
12
Wageningen Economic Research
12
EconWPA
11
NET Institute
11
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
10
Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
9
HAL
9
IP Deutschland GmbH <Köln>
9
Institut für Arbeitsmarkt- und Berufsforschung (IAB)
9
Institut für Demoskopie Allensbach
9
International Labour Organization (ILO), United Nations
9
CESifo
8
Center for Tobacco Control Research and Education, UC San Francisco
8
Deutsche Werbewissenschaftliche Gesellschaft
8
European Society for Opinion and Marketing Research
8
Newspaper Proprietors' Association
8
Österreichische Werbewissenschaftliche Gesellschaft
8
Arbeitsgemeinschaft Media-Analyse
7
Department of Agricultural and Resource Economics, University of Connecticut
7
Fachhochschule Reutlingen / European School of Business
7
Florida Department of Citrus
7
Media-Micro-Census GmbH <Frankfurt, Main>
7
Nomos Verlagsgesellschaft
7
OECD
7
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Springer Gabler <Firma>
7
Technische Universität Braunschweig
7
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Published in...
All
Journal of advertising research
486
Journal of business research : JBR
408
Journal of advertising : official publication of the American Academy of Advertising
324
International journal of advertising : the quarterly review of marketing communications
300
International journal of advertising : the review of marketing communications
300
Journal of marketing communications
269
Journal of advertising
204
Journal of retailing and consumer services
189
Psychology & marketing
181
Marketing science
176
Journal of promotion management : JPM
172
SpringerLink / Bücher
150
European Journal of Marketing
148
Journal of Consumer Marketing
137
Young consumers : insight and ideas for responsible marketers
122
European journal of marketing : EJM
116
Management science : journal of the Institute for Operations Research and the Management Sciences
116
Journal of promotion management : innovations in planning and applied research
115
Journal of marketing research : JMR
114
Journal of marketing
107
International journal of internet marketing and advertising : IJIMA
106
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
101
Journal of current issues and research in advertising : JCIRA
96
Health marketing quarterly
90
Journal of current issues and research in advertising
89
Young Consumers
89
Marketing : ZFP ; journal of research and management
86
NBER working paper series
86
Marketing letters : a journal of research in marketing
83
European journal of operational research : EJOR
82
Journal of historical research in marketing
79
Marketing Science
72
Jahrbuch der Absatz- und Verbrauchsforschung
71
NBER Working Paper
70
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
68
Working paper / National Bureau of Economic Research, Inc.
68
International journal of industrial organization
66
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
66
Marketing intelligence & planning
65
Asia Pacific journal of marketing and logistics
64
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Source
All
ECONIS (ZBW)
23,448
USB Cologne (EcoSocSci)
1,805
RePEc
999
Other ZBW resources
971
EconStor
262
BASE
108
USB Cologne (business full texts)
41
OLC EcoSci
11
ArchiDok
7
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Showing
1
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10
of
27,652
Sort
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date (newest first)
date (oldest first)
1
Is children's understanding of nontraditional
advertising
comparable to their understanding of television
advertising
?
Owen, Laura J.
;
Lewis, Charlie
;
Auty, Susan
;
Buijzen, Moniek
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
Saved in:
2
Measuring the impact of product placement on children using digital brand integration
Hudson, Simon
;
Elliott, Charlene
- In:
Journal of food products marketing
19
(
2013
)
3
,
pp. 176-200
Persistent link: https://www.econbiz.de/10009782048
Saved in:
3
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
4
The impact of emerging technology influences product placement effectiveness : a scoping study from interactive marketing perspective
Pavlič, Jani
;
Tomažič, Tina
;
Kožuh, Ines
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 551-568
Persistent link: https://www.econbiz.de/10013536257
Saved in:
5
Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
Saved in:
6
Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.
;
Schmierbach, Mike
;
Ahern, Lee
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
Saved in:
7
Synergy or interference : the effect of product placement on commercial break audience decline
Schweidel, David A.
;
Foutz, Natasha Zhang
;
Tanner, Robin J.
- In:
Marketing science
33
(
2014
)
6
,
pp. 763-780
Persistent link: https://www.econbiz.de/10010468394
Saved in:
8
Method of product placement in computer games : qualitative research amongst Polish players
Hofman-Kohlmeyer, Magdalena
- In:
Journal of marketing and consumer behaviour in emerging …
(
2024
)
1/18
,
pp. 14-34
appearance), the source of brand placement (game producer, organizations, and players), virtual forms of promotion (
advertising
…
Persistent link: https://www.econbiz.de/10015359310
Saved in:
9
Comparing children's explicit and implicit understanding of
advertising
and placement on TV
Uribe, Rodrigo
;
Fuentes-Garcia, Alejandra
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 928-944
Persistent link: https://www.econbiz.de/10011859146
Saved in:
10
Product placement and the promotion of healthy food to pre-adolescents : when popular TV series make carrots look cool
Charry, Karine M.
- In:
International journal of advertising : the quarterly …
33
(
2014
)
3
,
pp. 599-616
Persistent link: https://www.econbiz.de/10010412829
Saved in:
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