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Whole grain claims : Do they matter?
Zank, Gail M.; Smith, Karen H. - In: Journal of Consumer Affairs 55 (2021) 3, pp. 1139-1149
Persistent link: https://www.econbiz.de/10012635901
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Implementing the "Marketing You" Project in Large Sections of Principles of Marketing
Smith, Karen H. - In: Journal of marketing education : JME 26 (2004) 2, pp. 123-136
Persistent link: https://www.econbiz.de/10006245824
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SPECIAL ISSUE ON THE PAST, PRESENT, AND FUTURE OF THE MARKETING DISCIPLINE - Trademark Dilution and the Practice of Marketing
Peterson, Robert A.; Smith, Karen H.; Zerrillo, Philip C. - In: Journal of the Academy of Marketing Science 27 (1999) 2, pp. 255-268
Persistent link: https://www.econbiz.de/10006152893
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PAPERS - Factors That Influence Adolescents to Smoke
Smith, Karen H.; Stutts, Mary Ann - In: Journal of consumer affairs : official publication of … 33 (1999) 2, pp. 321-357
Persistent link: https://www.econbiz.de/10006191491
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The Internet Educational Tool in the Global Marketing Classroom
Natesan, N.Chinna; Smith, Karen H. - In: Journal of marketing education : JME (1998), pp. 149-160
Persistent link: https://www.econbiz.de/10007352504
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The Influence of Individual Factors on the Effectiveness of Message Content in Antismoking Advertisements Aimed at Adolescents
Smith, Karen H.; Stutts, Mary Ann - In: Journal of consumer affairs : official publication of … 40 (2006) 2, pp. 261-293
Persistent link: https://www.econbiz.de/10008449939
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Nutrition Information and Children's Fast Food Menu Choices
STUTTS, MARY ANN; ZANK, GAIL M.; SMITH, KAREN H.; … - In: Journal of consumer affairs : official publication of … 45 (2011) 1, pp. 52-87
Persistent link: https://www.econbiz.de/10008849834
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Developing affective brand commitment through social media
Turri, Anna M.; Smith, Karen H.; Kemp, Elyria - In: Journal of electronic commerce research : JECR 14 (2013) 3, pp. 201-214
Persistent link: https://www.econbiz.de/10010208519
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The meaning of "Light" and "Ultralight" cigarettes : a commentary on Smith, Stutts, and Zank
Hoek, Janet; Dewhirst, Timothy - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 2, pp. 223-231
Persistent link: https://www.econbiz.de/10009679212
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An exploratory study of the behavior and perceptions of college students with respect to regular, light, and ultralight cigarettes
Smith, Karen H.; Stutts, Mary Ann; Zank, Gail M. - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 2, pp. 206-222
Persistent link: https://www.econbiz.de/10009679219