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ECONIS (ZBW)
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RePEc
28
OLC EcoSci
27
USB Cologne (EcoSocSci)
13
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151
Introduction
Lehmann, Donald R.
;
Winer, Russell S.
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
4
,
pp. 261-262
Persistent link: https://www.econbiz.de/10008324631
Saved in:
152
Call for Papers-Special Issue of Marketing Science on User-Generated Content (UGC)
Fader, Peter S.
;
Winer, Russell S.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
6
,
pp. 1167
Persistent link: https://www.econbiz.de/10008326770
Saved in:
153
The Interplay Among Category Characteristics, Customer Characteristics, and Customer Activities on In-Store Decision Making
Inman, J.Jeffrey
;
Winer, Russell S.
;
Ferraro, Rosellina
- In:
Journal of marketing
73
(
2009
)
5
,
pp. 19-29
Persistent link: https://www.econbiz.de/10008317788
Saved in:
154
Call for Papers-Special Issue of Marketing Science on User-Generated Content (UGC)
Fader, Peter S.
;
Winer, Russell S.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
5
,
pp. 1007
Persistent link: https://www.econbiz.de/10008318769
Saved in:
155
Call for Papers-Special Issue of Marketing Science on User-Generated Content (UGC)
Fader, Peter S.
;
Winer, Russell S.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
3
,
pp. 615
Persistent link: https://www.econbiz.de/10008263131
Saved in:
156
Choosing the Right Metrics to Maximize Profitability and Shareholder Value
Petersen, J. Andrew
;
McAlister, Leigh
;
Reibstein, David J.
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 95-112
Persistent link: https://www.econbiz.de/10008889583
Saved in:
157
2009-2010 ISMS-MSI Practice Prize Competition-Special Section Introduction
Winer, Russell S.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 565-568
Persistent link: https://www.econbiz.de/10009252671
Saved in:
158
Introduction
Lehmann, Donald R.
;
Winer, Russell S.
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
4
,
pp. 261-263
Persistent link: https://www.econbiz.de/10008882318
Saved in:
159
Product management
Lehmann, Donald R.
;
Winer, Russell S.
-
1997
-
2. ed.
Persistent link: https://www.econbiz.de/10004346288
Saved in:
160
Marketing management
Winer, Russell S.
;
Dhar, Ravi
-
2011
-
4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10008728263
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