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The specificity of luxury management : turning marketing upside down
Kapferer, Jean-Noël; Bastien, Vincent - In: The journal of brand management : an international journal 16 (2008/09) 5/6, pp. 311-322
Persistent link: https://www.econbiz.de/10003847248
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Is CRM for luxury brands?
Cailleux, Hugues; Mignot, Charles; Kapferer, Jean-Noël - In: The journal of brand management : an international journal 16 (2008/09) 5/6, pp. 406-412
Persistent link: https://www.econbiz.de/10003847300
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The new strategic brand management : creating and sustaining brand equity long term
Kapferer, Jean-Noël - 2008 - 4. ed.
Persistent link: https://www.econbiz.de/10003534711
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What name after a merger or acquisition?
Kapferer, Jean-Noël - In: Handbuch Mergers & Acquisitions Management, (pp. 1133-1145). 2006
Persistent link: https://www.econbiz.de/10003276087
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The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël; Bastien, Vincent - 2009
Persistent link: https://www.econbiz.de/10003739843
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Die Marke - Kapital des Unternehmens
Kapferer, Jean-Noël - 1992
Persistent link: https://www.econbiz.de/10011519635
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Beyond rarity: the paths of luxury desire : how luxury brands grow yet remain desirable
Kapferer, Jean-Noël; Valette-Florence, Pierre - In: The journal of product & brand management 25 (2016) 2, pp. 120-133
Persistent link: https://www.econbiz.de/10011524047
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Where do consumers think luxury begins? : a study of perceived minimum price for 21 luxury goods in 7 countries
Kapferer, Jean-Noël; Laurent, Gilles - In: Journal of business research : JBR 69 (2016) 1, pp. 332-340
Persistent link: https://www.econbiz.de/10011417733
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The impact of brand penetration and awareness on luxury brand desirability : a cross country analysis of the relevance of the rarity principle
Kapferer, Jean-Noël; Valette-Florence, Pierre - In: Journal of business research : JBR 83 (2018), pp. 38-50
Persistent link: https://www.econbiz.de/10011775879
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Advances in luxury brand management
Kapferer, Jean-Noël (ed.); Kernstock, Joachim (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011639311