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La 4e de couverture indique : "Jamais le luxe n'a été confronté à des challenges aussi existentiels qu'aujourd'hui. Il en sortira nécessairement transformé. Premier challenge, celui du succès, le tsunami de la demande mondiale de luxe : comment alors concilier croissance et rareté? Les...
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Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the...
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