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Does luxury have a minimum pri...
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Luxury goods
26
Luxusgüter
26
Brand management
22
Markenführung
22
Markenartikel
19
Brand
14
Consumer behaviour
14
Konsumentenverhalten
14
Markenpolitik
9
Luxury
8
Luxusgut
6
Strategisches Management
6
Product management
5
Produktmanagement
5
Brand image
4
Growth
4
Marke
4
Markenimage
4
Marketing
4
Rarity
4
Strategic management
4
Unternehmen
4
Brand name products
3
Comparison
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Marketing management
3
Marketingmanagement
3
Nachhaltige Entwicklung
3
Sustainable development
3
Vergleich
3
Age group
2
Altersgruppe
2
Brand love
2
Business ethics
2
CSR
2
Desirability
2
Economic growth
2
Ethics
2
Fashion
2
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37
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31
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9
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9
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2
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Language
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English
43
Undetermined
14
French
9
German
2
Author
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Kapferer, Jean-Noël
67
Bastien, Vincent
7
Valette-Florence, Pierre
7
Tabatoni, Olivier
4
Michaut-Denizeau, Anne
3
Brexendorf, Tim Oliver
2
Kernstock, Joachim
2
Laurent, Gilles
2
Powell, Shaun M.
2
Ahearne, Michael
1
Azoulay, Audrey
1
Cailleux, Hugues
1
Dubois, Bernhard
1
Gyomlai, Moumita Das
1
Ijaouane, Vincent
1
Kapferer, J. N.
1
Mignot, Charles
1
Pavillet, Marie-France
1
Rominger-Hanauer, Barbara
1
Roussel, Françoise
1
Rouziès, Dominique
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HEC Paris (École des Hautes Études Commerciales)
1
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The journal of brand management : an international journal
5
Journal of business research : JBR
4
Business horizons
3
Revue française de gestion : hommes et techniques
3
Analyse financière
2
Brand management ; Vol. 2
2
Remarques
2
The journal of product & brand management
2
Business Horizons
1
City branding : theory and cases
1
Handbuch Mergers & Acquisitions Management
1
International marketing review
1
Journal of Brand Management: Advanced Collections
1
Journal of Product & Brand Management
1
Journal of brand management: advanced collections
1
Journal of personal selling & sales management : JPSSM
1
Journal of strategic management education : JSME
1
Les Cahiers de Recherche
1
Les cahiers de recherche / HEC Paris
1
Luxury marketing : a challenge for theory and practice
1
Marketing Science
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Raison présente
1
Revue française du marketing
1
Springer eBook Collection / Business and Management
1
SpringerLink / Bücher
1
Sustainable luxury : managing social and environmental performance in iconic brands
1
The Routledge companion to contemporary brand management
1
The brand challenge : adapting branding to sectorial imperatives
1
The definitive book of branding
1
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ECONIS (ZBW)
40
USB Cologne (EcoSocSci)
18
OLC EcoSci
6
RePEc
3
Other ZBW resources
1
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61
The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël
;
Bastien, Vincent
-
2012
-
2. ed.
Persistent link: https://www.econbiz.de/10009623746
Saved in:
62
Ont contribué à ce numéro - France : Pourquoi penser marque ?
Kapferer, Jean-Noël
- In:
Revue française de gestion : hommes et techniques
(
2011
)
218
,
pp. 13-27
Persistent link: https://www.econbiz.de/10009833678
Saved in:
63
Quelle stratégie pour la marque France, demain ?
Kapferer, Jean-Noël
- In:
Revue française de gestion : hommes et techniques
(
2011
)
218
,
pp. 139-155
Persistent link: https://www.econbiz.de/10009833686
Saved in:
64
Abundant rarity: The key to luxury growth
Kapferer, Jean-Noël
- In:
Business horizons
55
(
2012
)
5
,
pp. 453-463
Persistent link: https://www.econbiz.de/10010011471
Saved in:
65
Rumeurs. Le plus vieux média du monde.
Kapferer, Jean-Noël
- In:
Revue française du marketing
(
2010
)
229
,
pp. 159-165
Persistent link: https://www.econbiz.de/10008932759
Saved in:
66
COMMENT INTERNET TRANSFORME LA MARQUE
Kapferer, Jean-Noël
- In:
Analyse financière
(
2011
)
39
,
pp. 23-25
Persistent link: https://www.econbiz.de/10008997811
Saved in:
67
LVMH-Hermès : le dilemme des entreprises familiales du luxe
Kapferer, Jean-Noël
;
Tabatoni, Olivier
- In:
Analyse financière
(
2011
)
38
,
pp. 7-8
Persistent link: https://www.econbiz.de/10008817304
Saved in:
68
The myth of the universal millennial : comparing millennials’ perceptions of luxury across six countries
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
International marketing review
39
(
2022
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10013396163
Saved in:
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