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The Nature of Slacktivism: How the Social Observability of an Initial Act of Token Support Affects Subsequent Prosocial Action

Kristofferson, Kirk; White, Katherine; Peloza, John - In: Journal of Consumer Research 40 (2014) 6, pp. 1149-1149

Prior research offers competing predictions regarding whether an initial token display of support for a cause (such as wearing a ribbon, signing a petition, or joining a Facebook group) subsequently leads to increased and otherwise more meaningful contributions to the cause. The present research...

Persistent link: https://www.econbiz.de/10010748314

Good and guilt-free : the role of self-accountability in influencing preferences for products with ethical attributes

Peloza, John; White, Katherine; Shang, Jingzhi - In: Journal of marketing 77 (2013) 1, pp. 104-119

Persistent link: https://www.econbiz.de/10009725639

Self-benefit versus other-benefit marketing appeals : their effectiveness in generating charitable support

White, Katherine; Peloza, John - In: Journal of marketing 73 (2009) 4, pp. 109-124

Persistent link: https://www.econbiz.de/10003860870

Everybody Thinks We Should but Nobody Does : How Combined Injunctive and Descriptive Norms Motivate Organ Donor Registration

Habib, Rishad; White, Katherine; Hoegg, JoAndrea - In: Journal of Consumer Psychology 31 (2021) 3, pp. 621-630

Persistent link: https://www.econbiz.de/10012535522

A systematic review on political ideology and persuasion

Cakanlar, Aylin; White, Katherine - In: Psychology & marketing 40 (2023) 12, pp. 2526-2538

Persistent link: https://www.econbiz.de/10014432495

The past, present, and future of sustainability marketing : how did we get here and where might we go?

White, Katherine; Cakanlar, Aylin; Sethi, Shakti; … - In: Journal of business research : JBR 187 (2025), pp. 1-10

Persistent link: https://www.econbiz.de/10015158222

The closing-the-gap effect : joint evaluation leads donors to help charities farther from their goal

Habib, Rishad; Hardisty, David J.; White, Katherine; … - In: Journal of marketing research 62 (2025) 1, pp. 77-96

Persistent link: https://www.econbiz.de/10015168679

When imitation doesn’t flatter : the role of consumer distinctiveness in responses to mimicry

White, Katherine; Argo, Jennifer J. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 4, pp. 667-680

Persistent link: https://www.econbiz.de/10009409021

Dissociative versus associative responses to social identity threat : the role of consumer self-construal

White, Katherine; Argo, Jennifer J.; Sengupta, Jaideep - In: Journal of consumer research : JCR ; an … 40 (2013/14), pp. 240-255

Persistent link: https://www.econbiz.de/10009777130

Belief in a just world : consumer intentions and behaviors toward ethical products

White, Katherine; MacDonnell, Rhiannon; Ellard, John H. - In: Journal of marketing 76 (2012) 1, pp. 103-118

Persistent link: https://www.econbiz.de/10009729586