Purpose – The purpose of this paper is to identify whether travel and tourism related web sites derive a certain personality type. Design/methodology/approach – This study employed the ten‐item personality inventory (TIPI) measure to assess personality dimensions of 188 tourism web sites...

This paper investigates the role that farmers' markets play in enhancing the social fabric of once thriving rural communities. The paper reports the findings from a comparative study of visitor motivations to two community farmers' markets in south west Alabama, one located in a rural...