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Consumer trust in E-Commerce : an analysis of means communicating trustworthiness from a buying transaction life cycle perspective
Schultz, Carsten D. - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003460713
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Insights from consumer interactions on a social networking site : findings from six apparel retail brands
Schultz, Carsten D. - In: Electronic markets : the international journal on … 26 (2016) 3, pp. 203-217
Persistent link: https://www.econbiz.de/10011666795
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The impact of ad positioning in search engine advertising : a multifaceted decision problem
Schultz, Carsten D. - In: Electronic commerce research 20 (2020) 4, pp. 945-968
Persistent link: https://www.econbiz.de/10012309251
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Magic mirror on the wall : cross-buying at the point of sale
Schultz, Carsten D.; Gorlas, Björn - In: Electronic commerce research 23 (2023) 3, pp. 1677-1700
Persistent link: https://www.econbiz.de/10014383112
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Suchmaschinenmarketing
Olbrich, Rainer; Schultz, Carsten D. - 2010
Persistent link: https://www.econbiz.de/10009309400
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Klickbetrug : ein immanentes Problem der Pay-per-Klick-Modelle
Olbrich, Rainer; Schultz, Carsten D. - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 42 (2013) 6, pp. 333-336
Persistent link: https://www.econbiz.de/10009752074
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Multichannel advertising : does print advertising affect search engine advertising?
Olbrich, Rainer; Schultz, Carsten D. - In: European journal of marketing : EJM 48 (2014) 9/10, pp. 1731-1756
Persistent link: https://www.econbiz.de/10010429764
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Erste empirische Ergebnisse zum Qualitäts- und Preisbewußtsein der Konsumenten in einer Lebensmittelkrise : Konsequenzen für ein verbraucher- und wettbewerbspolitisches Leitbild
Olbrich, Rainer; Schultz, Carsten D.; Voerste, Anja - In: Betriebswirtschaftliche Forschung und Praxis : BFuP 61 (2009) 6, pp. 621-640
Persistent link: https://www.econbiz.de/10003911744
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The implementation of performance-oriented systems
Schiederig, Tim - 2014 - [Elektronische Ressource]
The study at hand examines the strategic perspective of the emerging phenomenon of performance-oriented systems, e.g. car-sharing or cloud computing, in the mobility, IT, energy and chemical industries. In all four industries, firms have likewise implemented a novel system-based offering...
Persistent link: https://www.econbiz.de/10010461513
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Suchmaschinenmarketing und Klickbetrug
Olbrich, Rainer; Schultz, Carsten D. - 2008
Persistent link: https://www.econbiz.de/10003833137