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Empirical insights on the effe...
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Innovation management
26
Innovationsmanagement
26
Deutschland
23
Germany
22
Internet marketing
19
Online-Marketing
19
Consumer behaviour
18
Konsumentenverhalten
18
Innovation
16
Electronic Commerce
13
Social Web
11
Social web
11
Online retailing
10
Online-Handel
10
Beziehungsmarketing
7
E-commerce
7
Gesundheitswesen
7
Health care system
7
Relationship marketing
7
Soziales Netzwerk
7
Suchmaschine
7
Vertrauen
7
Advertising
6
Forschungskooperation
6
Hospital
6
Krankenhaus
6
Project management
6
Projektmanagement
6
Research collaboration
6
Service innovation
6
Bundling strategy
5
Dienstleistungsinnovation
5
Einzelhandel
5
Kaufverhalten
5
Leistungsbündel
5
Retail trade
5
Werbung
5
Computerunterstützung
4
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80
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11
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3
research-article
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2
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2
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1
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1
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Language
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English
73
German
44
Undetermined
12
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Schultz, Carsten
70
Schultz, Carsten D.
44
Olbrich, Rainer
28
Holsing, Christian
18
Kock, Alexander
12
Salomo, Sören
11
Kroh, Julia
7
Abbasi, Amir Zaib
6
Gemünden, Hans Georg
5
Lütjen, Heiner
5
Melnychuk, Tetyana
5
Ding Hooi Ting
4
Tietze, Frank
4
Ali, Faizan
3
Bormann, Patrick
3
Globocnik, Dietfried
3
Hauschildt, Jürgen
3
Hoffmann, Stefan
3
Hollebeek, Linda D.
3
Kessel, Maura
3
Popa, Andrea
3
Salomo, Søren
3
Wirsich, Alexander
3
Zippel-Schultz, Bettina
3
Brüggemann, Philipp
2
Ferdinand, Manuela
2
Garrelfs, Christopher
2
Gorlas, Björn
2
Gretsch, Oliver
2
Herstatt, Cornelius
2
Hussain, Ali
2
Hölzle, Katharina
2
Khalil Hussain
2
Kratzer, Jan
2
Laufs, Daniel
2
Luengen, Marie
2
Mauri, Maurizio
2
Niemann, Christoph Constantin
2
Pieper, Thorsten
2
Rancati, Gaia
2
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Christian-Albrechts-Universität zu Kiel
9
Fachbereich Rechts- und Wirtschaftswissenschaften, Technische Universität Darmstadt
3
Fernuniversität <Hagen> / Lehrstuhl Betriebswirtschaftslehre, insbesondere Marketing
3
Springer-Verlag GmbH
2
Verlag Franz Vahlen
2
Springer Fachmedien Wiesbaden
1
Technische Universität Hamburg
1
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Creativity and innovation management
6
The journal of product innovation management : an international publication of the Product Development & Management Association
5
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
4
Journal of Product Innovation Management
3
Journal of retailing and consumer services
3
Publications of Darmstadt Technical University, Institute for Business Studies (BWL)
3
Berichte aus dem Lehrstuhl für Betriebswirtschaftslehre, insb. Marketing / Fernuniversität : Forschungsbericht
2
Berichte aus dem Lehrstuhl für Betriebswirtschaftslehre, insb. Marketing : Forschungsbericht
2
Co-created effective, agile, and trusted eServices : 15th International Conference on Electronic Commerce, ICEC 2013, Turku, Finland, 13 - 15 August 2013 ; proceedings
2
Electronic commerce research
2
Gabler Edition Wissenschaft / Betriebswirtschaftliche Studien in forschungsintensiven Industrien
2
Health Policy
2
Health care management review : the journal for health care management research
2
International journal of electronic commerce : IJEC
2
International journal of project management : the journal of The International Project Management Association
2
Journal of consumer behaviour
2
Lehrbuch
2
Lehrstuhl für Betriebswirtschaftslehre, insb. Marketing - Ausgewählte Publikationen
2
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
2
Marketing : ZFP ; journal of research and management
2
Mit Dienstleistungen die Zukunft gestalten : [Impulse aus Forschung und Praxis] ; Beiträge der 8. Dienstleistungstagung des BMBF
2
Multichannel-Management
2
R&D Management
2
Reihe: Marketing, Handel und Management
2
Research
2
Research papers from the Chair of Marketing
2
Research papers from the Chair of Marketing / Fernuniversität in Hagen
2
Schriftenreihe Studien zum Konsumentenverhalten
2
SpringerLink / Bücher
2
Zeitschrift Führung + Organisation : ZfO
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Betriebswirtschaftliche Forschung und Praxis : BFuP
1
Creativity and Innovation Management
1
Dienstleistungsinnovationen
1
Electronic Commerce Research
1
Electronic markets : the international journal on networked business
1
European Journal of Marketing
1
European journal of marketing : EJM
1
Forschungs-/Entwicklungs-/Innovations-Management
1
Forschungsbericht
1
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Source
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ECONIS (ZBW)
91
EconStor
8
Other ZBW resources
7
RePEc
6
USB Cologne (EcoSocSci)
6
OLC EcoSci
5
USB Cologne (business full texts)
3
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21
Local food consumption values and attitude formation : the moderating effect of food neophilia and neophobia
Khalil Hussain
;
Abbasi, Amir Zaib
;
Rasoolimanesh, S. Mostafa
- In:
Journal of hospitality and tourism insights
6
(
2023
)
2
,
pp. 464-491
Persistent link: https://www.econbiz.de/10014301536
Saved in:
22
How social presence drives commitment and loyalty with online brand communities? : the role of social commerce trust
Nadeem, Waqar
;
Khani, Amir H.
;
Schultz, Carsten D.
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012269062
Saved in:
23
The effect of social media and advertising activities on affiliate marketing
Olbrich, Rainer
;
Schultz, Carsten D.
;
Bormann, Patrick
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 47-72
Persistent link: https://www.econbiz.de/10012105499
Saved in:
24
Organizational exit strategies on social media platforms
Kruse, Björn
;
Schultz, Carsten D.
- In:
The SAGE handbook of social media marketing
,
(pp. 388-402)
.
2022
Persistent link: https://www.econbiz.de/10013368594
Saved in:
25
Videogames-as-a-service : converting freemium- to paying-users through pop-up advertisement value
Hussain, Ali
;
Abbasi, Amir Zaib
;
Hollebeek, Linda D.
; …
- In:
The journal of services marketing
36
(
2022
)
3
,
pp. 398-415
Persistent link: https://www.econbiz.de/10013407525
Saved in:
26
Trust in digital voice assistants : a fundamental determinant for companies' and customers' engagement in voice commerce
Schultz, Carsten D.
;
Paetz, Friederike
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
2
,
pp. 4-21
Persistent link: https://www.econbiz.de/10014306382
Saved in:
27
Shift in national brand and private label shares with households commencing online grocery shopping
Brüggemann, Philipp
;
Schultz, Carsten D.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 119-129)
.
2023
Persistent link: https://www.econbiz.de/10014289847
Saved in:
28
ARvolution : decoding consumer motivation and value dimensions in augmented reality
Schultz, Carsten D.
;
Kumar, Harish
- In:
Journal of retailing and consumer services
78
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10015084894
Saved in:
29
Young customer responses to service robots vs. Humans in luxury retail : a multidisciplinary approach
Rancati, Gaia
;
Bartolotta, Sabrina
;
Mauri, Maurizio
; …
- In:
Marketing : ZFP ; journal of research and management
46
(
2024
)
2
,
pp. 3-19
Persistent link: https://www.econbiz.de/10014632883
Saved in:
30
Mehrkanalstrategien zur Gewinnung von Neukunden : zur Wirkung eines parallelen Einsatzes von Printmedien und Suchmaschinenwerbung
Olbrich, Rainer
;
Schultz, Carsten D.
- In:
Multichannel-Management
,
(pp. 203-225)
.
2010
Persistent link: https://www.econbiz.de/10014565767
Saved in:
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