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Social Commerce : strategische Potenziale und Problembereiche des nutzergetriebenen E-Commerce

Olbrich, Rainer; Holsing, Christian - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 40 (2011) 6, pp. 314-316

Persistent link: https://www.econbiz.de/10009153373

Modeling consumer purchasing behavior in social shopping communities with clickstream data

Olbrich, Rainer; Holsing, Christian - In: International journal of electronic commerce : IJEC 16 (2011/12) 2, pp. 15-40

Persistent link: https://www.econbiz.de/10009488563

Facebook Ads : Potenziale, Problembereiche und Prozess

Olbrich, Rainer; Holsing, Christian - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 43 (2014) 10, pp. 557-560

Persistent link: https://www.econbiz.de/10010439582

Kaufverhalten im Social Shopping : eine Modellierung mithilfe von Logfile-Daten

Olbrich, Rainer; Holsing, Christian - 2012

Persistent link: https://www.econbiz.de/10011403315

Controlling and evaluating affiliates - an exploratory research in the education sector

Olbrich, Rainer; Bormann, Patrick; Holsing, Christian - 2016

Persistent link: https://www.econbiz.de/10012156396

Controlling and evaluating affiliates : an exploratory research in the education sector

Olbrich, Rainer; Bormann, Patrick; Holsing, Christian; … - 2016

Persistent link: https://www.econbiz.de/10012875444

Social Commerce vor dem Hintergrund des Multichannel-Retailings : Entwicklung, Potenziale und Problembereiche

Holsing, Christian; Schäfers, Björn - In: Multichannel-Management, (pp. 251-274). 2010

Persistent link: https://www.econbiz.de/10014565769

Management von Dienstleistungsinnovationen

Schultz, Carsten - In: Mit Dienstleistungen die Zukunft gestalten : [Impulse …, (pp. 23-30). 2011

Persistent link: https://www.econbiz.de/10008903864

Collaboration with users of innovative healthcare services : the role of service familarity

Schultz, Carsten - In: International journal of services technology and management 12 (2009) 3, pp. 338-355

Persistent link: https://www.econbiz.de/10003859709

Magic mirror on the wall: Cross-buying at the point of sale

Schultz, Carsten D.; Gorlas, Björn - In: Electronic Commerce Research 23 (2023) 3, pp. 1677-1700

Stationary retailers may introduce new technologies, such as augmented reality, to provide product information and recommendations and thus improve shopping experience. Examples of such augmented reality applications are magic mirrors that enable virtual try-on and may induce cross-buying...

Persistent link: https://www.econbiz.de/10015198565