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Value co-creation : factors affecting discretionary effort exertion
Aggarwal, Praveen; Basu, Amiya K. - In: Services marketing quarterly 35 (2014) 4, pp. 321-336
Persistent link: https://www.econbiz.de/10010465663
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Interactive mechanisms to improve service innovation among sports clubs : a consumer perspective
Behnam, Mohsen; Sato, Mikihiro; Baker, Bradley J.; … - In: Journal of sport management : the official journal of … 38 (2024) 1, pp. 26-39
Persistent link: https://www.econbiz.de/10014634935
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Customer experience from a self-service system perspective
Åkesson, Maria; Edvardsson, Bo; Tronvoll, Bård - In: Journal of service management 25 (2014) 5, pp. 677-698
Persistent link: https://www.econbiz.de/10010426047
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The effects of interaction behaviors of service frontliners on customer participation in the value co-creation : a study of health care service
Le Nguyen Hau; Pham Ngoc Tram Anh; Pham Ngoc Thuy - In: Service business 11 (2017) 2, pp. 253-277
Persistent link: https://www.econbiz.de/10011732272
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How service experience can shape customer churn from a service-dominant logic perspective
Martínez-Troncoso, Carolina; Díaz Solis, David - In: Handbook of service experience, (pp. 320-335). 2025
Persistent link: https://www.econbiz.de/10015425158
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Designing a business service experience : customer's perspective on value co-creation
Kukk, Jana; Leppiman, Anu; Pohjola, Anneli - In: Research in economics and business : Central and … 6 (2014) 1, pp. 51-64
Persistent link: https://www.econbiz.de/10010434549
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Co-creating service experience practices
McColl-Kennedy, Janet R.; Cheung, Lilliemay; Ferrier, … - In: Journal of service management 26 (2015) 2, pp. 249-275
Persistent link: https://www.econbiz.de/10011401339
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More is not always better : the impact of value co-creation fit on B2B and B2C customer satisfaction
Gligor, David M.; Maloni, Michael J. - In: Journal of business logistics 43 (2022) 2, pp. 209-237
Persistent link: https://www.econbiz.de/10013347430
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Key dimensions of brand value co-creation and its impacts upon customer perception and brand performance : an empirical research in the context of industrial service
Zhang, Jing; He, Yong - In: Nankai business review international 5 (2014) 1, pp. 43-69
Persistent link: https://www.econbiz.de/10010337749
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An integrated model of corporate brand experience and customer value co-creation behaviour
Shamim, Amjad; Ghazali, Zulkipli; Albinsson, Pia A. - In: International journal of retail & distribution management 44 (2016) 2, pp. 139-158
Persistent link: https://www.econbiz.de/10011552612