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The disruptive impact of customer engagement on the business-to-consumer sales force
Hochstein, Bryan W.; Bolander, Willy - In: Customer engagement marketing, (pp. 203-218). 2018
Persistent link: https://www.econbiz.de/10011739861
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Does salesperson bricolage matter in fostering service-sales ambidexterity in B2B markets? : a perspective through the sales management control system
Ahmad, Bilal; Yuan, Jingbo; Ashfaq, Muhammad; Shahzad, … - In: Industrial marketing management : the international … 121 (2024), pp. 115-130
Persistent link: https://www.econbiz.de/10015120984
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Making sense of the customer's role in the personal selling process : a theory of organizing and sensemaking perspective
Shannahan, Rachelle J.; Bush, Alan J.; Moncrief, William C. - In: The journal of personal selling & sales management : JPSSM 33 (2013) 3, pp. 261-275
Persistent link: https://www.econbiz.de/10009776524
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Customer and employee co-creation of radical service innovations
Melton, Horace; Hartline, Michael D. - In: The journal of services marketing 29 (2015) 2, pp. 112-123
Persistent link: https://www.econbiz.de/10011343388
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Customer involvement in new product development in B2B : the role of sales
La Rocca, Antonella; Moscatelli, Paolo; Perna, Andrea; … - In: Industrial marketing management : the international … 58 (2016), pp. 45-57
Persistent link: https://www.econbiz.de/10011549366
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Towards a framework of a salesperson's resource facilitation and interaction
Baxter, Roger; Kleinaltenkamp, Michael - In: Australasian marketing journal 23 (2015) 2, pp. 124-131
Persistent link: https://www.econbiz.de/10011338634
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The role of salespeople in value co-creation and its impact on sales performance
Alnakhli, Hayam; Inyang, Aniefre Eddie; Itani, Omar S. - In: Journal of business-to-business marketing 28 (2021) 4, pp. 347-367
Persistent link: https://www.econbiz.de/10012802196
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Customer value co-creation behavior : a dyadic exploration of the influence of salesperson emotional intelligence on customer participation and citizenship behavior
Delpechitre, Duleeep; Beeler-Connelly, Lisa L.; Chaker, … - In: Journal of business research : JBR 92 (2018), pp. 9-24
Persistent link: https://www.econbiz.de/10011925237
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Enhancing employee innovation through customer engagement : the role of customer interactivity, employee affect, and motivations
Xu, Feng Zeng; Wang, Ying - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 2, pp. 351-376
Persistent link: https://www.econbiz.de/10012201367
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Salesperson ambidexterity in customer engagement : do customer base characteristics matter?
Lam, Son K.; DeCarlo, Thomas E.; Sharma, Ashish - In: Journal of the Academy of Marketing Science 47 (2019) 4, pp. 659-680
Persistent link: https://www.econbiz.de/10012107276