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Do consumers forgive? : a stud...
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Consumer behaviour
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Mullen, Michael R.
23
Ben Mrad, Selima
11
Doney, Patricia M.
8
Mangleburg, Tamara F.
8
Petrescu, Maria
8
Kaabachi, Souheila
6
Sheng, Shirley Ye
4
Bristol, Terry
3
Coughlan, Joseph
3
Goodrich, Kendall
3
Hooper, Daire
3
Mrad, Selima Ben
3
O'Leary, Kathleen Bay
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Ye Sheng, Shirley
3
Budeva, Desislava G.
2
Dinev, Tamara
2
Dobre, Costinel
2
Fiedler, Anne
2
Goldring, Deborah
2
Grewal, Dhruv
2
Hart, Paul
2
Mullen, Michael
2
R. Mullen, Michael
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Azevedo, Ana
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Barreto, Tais
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Becker, Thomas
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Belaid, Samy
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Beller, Eric
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Berkman, Harold
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International Journal of Bank Marketing
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
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Journal of business research : JBR
2
Journal of marketing analytics : JMA
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The journal of services marketing
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Cross Cultural Management: An International Journal
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International journal of export marketing
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Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
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Journal of the Academy of Marketing Science
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Operations research, Management science : OR MS ; the international literature digest
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Renewable and Sustainable Energy Reviews
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Reviving traditions in research on international market entry
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ECONIS (ZBW)
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BASE
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Effects of international trade and economic development on quality of life
Mullen, Michael R.
;
Doney, Patricia M.
;
Mrad, Selima Ben
; …
- In:
Journal of macromarketing : examining the interactions …
29
(
2009
)
3
,
pp. 244-258
Persistent link: https://www.econbiz.de/10003893463
Saved in:
2
"Made in China": do American consumers really care
Sheng, Shirley Ye
;
Mrad, Selima Ben
;
Mullen, Michael R.
- In:
Journal of global business : JGB ; journal of the …
19
(
2008
)
37
,
pp. 5-16
Persistent link: https://www.econbiz.de/10003738754
Saved in:
3
Effects of International Trade and Economic Development on Quality of Life
Mullen, Michael R.
;
Doney, Patricia M.
;
Ben Mrad, Selima
; …
- In:
Journal of macromarketing : examining the interactions …
29
(
2009
)
3
,
pp. 244-258
Persistent link: https://www.econbiz.de/10008300822
Saved in:
4
Incentivized reviews : promising the moon for a few stars
Petrescu, Maria
;
O'Leary, Kathleen Bay
;
Goldring, Deborah
; …
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 288-295
Persistent link: https://www.econbiz.de/10011808602
Saved in:
5
Are brand benefits perceived differently in less developed economies? : a scale development and validation
Belaid, Samy
;
Ben Mrad, Selima
;
Lacoeuilhe, Jérôme
; …
- In:
Journal of marketing analytics : JMA
5
(
2017
)
3/4
,
pp. 111-120
Persistent link: https://www.econbiz.de/10011855267
Saved in:
6
Reciprocal influences and effects of viral NWOM campaigns in social media
Petrescu, Maria
;
Mangleburg, Tamara
;
Ben Mrad, Selima
; …
- In:
Journal of marketing communications
26
(
2020
)
7
,
pp. 685-702
Persistent link: https://www.econbiz.de/10012314010
Saved in:
7
Drivers and consequences of consumer alienation in the French retail banking sector
Kaabachi, Souheila
;
Ben Mrad, Selima
;
Charfi, Ahmed Anis
; …
-
2024
Persistent link: https://www.econbiz.de/10015138147
Saved in:
8
Innocent until proven guilty : suspicion of deception in online reviews
Petrescu, Maria
;
Kitchen, Philip J.
;
Dobre, Costinel
; …
- In:
European journal of marketing
56
(
2022
)
4
,
pp. 1184-1209
Persistent link: https://www.econbiz.de/10013350956
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9
Reshaping the bank experience for GEN Z in France
Kaabachi, Souheila
;
Ben Mrad, Selima
;
Barreto, Tais
- In:
Journal of marketing analytics : JMA
10
(
2022
)
3
,
pp. 219-231
Persistent link: https://www.econbiz.de/10013390743
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10
Social comparison and self-determination in luxury consumption motivations
Petrescu, Maria
;
Ribamar Siqueira, Jose <Jr.>
;
Dobre, …
-
2025
Persistent link: https://www.econbiz.de/10015373057
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