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The impact of knowledge management, brand orientation and global marketing strategy on performance

Julian, Craig C.; Sajad Rezaei; Amin, Muslim - In: Research handbook on export marketing, (pp. 305-333). 2014

Persistent link: https://www.econbiz.de/10010473481

Doing business in Malaysia

Julian, Craig C.; Ahmed, Zafar U. - In: Thunderbird international business review 51 (2009) 1, pp. 53-69

Persistent link: https://www.econbiz.de/10003803553

Evaluation and analysis of IJV marketing performance and its key predictors

Julian, Craig C.; Ramaseshan, B. - In: Journal for global business advancement : JGBA 1 (2007/08) 2/3, pp. 309-325

Persistent link: https://www.econbiz.de/10003756960

A rose by any other name? : the influence of brand name versus chemical differences in the prescription of antidepressants

Cornish-Ward, Steven P.; Pecotich, Anthony; O'Cass, Aron; … - In: Journal of macromarketing : examining the interactions … 28 (2008) 3, pp. 258-274

Persistent link: https://www.econbiz.de/10003757936

International joint venture top management teams : does heterogeneity make a difference?

Julian, Craig C.; Wachter, Renee M.; Mueller, Carolyn B. - In: Journal of Asia Pacific business 10 (2009) 2, pp. 107-129

Persistent link: https://www.econbiz.de/10003866334

Using time to gain competitive advantage : a framework and analysis of propositions

Al Serhan, Yahya N.; Julian, Craig C.; Ahmed, Zafar U. - In: International journal of commerce and management 25 (2015) 4, pp. 456-465

Persistent link: https://www.econbiz.de/10011446376

Time-based competence and performance : an empirical analysis

Al Serhan, Yahya N.; Julian, Craig C.; Ahmed, Zafar U. - In: Journal of small business and enterprise development 22 (2015) 2, pp. 288-301

Persistent link: https://www.econbiz.de/10011333014

Dynamics of loyalty programs in Malaysian retailing : a strategic marketing perspective

Julian, Craig C.; Ahmed, Zafar U.; Che Aniza Che Wel; … - In: Journal of transnational management : the official … 21 (2016) 3, pp. 101-114

Persistent link: https://www.econbiz.de/10011564257

International joint venture marketing performance in China : a resource-based approach

Julian, Craig C.; Xu, Junqian - In: Journal for global business advancement : JGBA 8 (2015) 4, pp. 410-435

Persistent link: https://www.econbiz.de/10011547823

Research handbook on the globalization of Chinese firms

Julian, Craig C. (contributor) - 2014

'Research Handbook on the Globalization of Chinese Firms provides an eclectic collection of essays and articles on the state of affairs in the Asia Pacific, with special emphasis on China. It is an essential read for students of the Chinese economy and business environments, covering topics as...

Persistent link: https://www.econbiz.de/10011850871

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