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The Role of Customer‐contact Personnel in the Marketing of a Retail Bank′s Services

Julian, Craig C.; Ramaseshan, B. - In: International Journal of Retail & Distribution Management 22 (1994) 5, pp. 29-34

Examines the role and importance of customer‐contact personnel in the marketing of a bank′s financial services and the importance of customer service in retail banking. Customer‐contact personnel from suburban branches of an Australian retail bank identified their level of agreement with...

Persistent link: https://www.econbiz.de/10014803770

The Empirical Link Between Resources, Networks and Export Marketing Performance and the Implications for Developing Countries

Ahmed, Zafar U.; Julian, Craig C.; Mohamad, Osman; … - In: Journal of transnational management : the official … 17 (2012) 1, pp. 63-89

Persistent link: https://www.econbiz.de/10009842012

The empirical link between relationship marketing tools and consumer retention in retail marketing

Bojei, Jamil; Julian, Craig C.; Wel, Che Aniza Binti Che; … - In: Journal of consumer behaviour : an international … 12 (2013) 3, pp. 171-181

Persistent link: https://www.econbiz.de/10010121756

A traditional gravity model of the endogenous nexus between transportation costs and bilateral trade

Xu, Junqian; Julian, Craig C. - In: Journal for global business advancement : JGBA 6 (2013) 3, pp. 226-244

Persistent link: https://www.econbiz.de/10010159961

Doing business in Malaysia

Julian, Craig C.; Ahmed, Zafar U. - In: Thunderbird international business review 51 (2009) 1, pp. 53-70

Persistent link: https://www.econbiz.de/10008162115

A Rose by Any Other Name? The Influence of Brand Name versus Chemical Differences in the Prescription of Antidepressants: The Role of Expertise

Ward, Steven; Pecotich, Anthony; O'Cass, Aron; Julian, … - In: Journal of macromarketing : examining the interactions … 28 (2008) 3, pp. 258-274

Persistent link: https://www.econbiz.de/10008084623

Factors impacting international entrepreneurship in Malaysia

Julian, Craig C.; Ahmed, Zafar U. - In: Journal of small business and enterprise development 19 (2012) 2, pp. 229-246

Persistent link: https://www.econbiz.de/10009972071

The marketing capabilities-performance relationship : the empirical link in export ventures

Mohamad, Osman; Julian, Craig C.; Ahmed, Zafar U.; … - In: International journal of trade and global markets 4 (2011) 3, pp. 290-310

Persistent link: https://www.econbiz.de/10009887786

Evaluation and analysis of IJV marketing performance and its key predictors

Julian, Craig C.; Ramaseshan, B. - In: Journal for global business advancement : JGBA 1 (2007/08) 2/3, pp. 309-325

Persistent link: https://www.econbiz.de/10009885171

Research handbook on the globalization of Chinese firms

Julian, Craig C. (contributor); Ahmed, Zafar U. (contributor) - 2014

Persistent link: https://www.econbiz.de/10013550546