The research questions studied in this paper concern the role of demand side strategy for a firm engaged in duopolistic competition in quality and price. A demand side strategy research looks towards markets and consumers unlike the traditional resource side strategy research that looks upstream...

Purpose: The purpose of this paper is to compare women entrepreneurship in China and Vietnam by examining the motivations, success factors and problems related to establishing women-owned businesses. Design/methodology/approach: The sample in this study consisted of 170 women entrepreneurs in...

Purpose – The purpose of this study is to investigate the underlying characteristics that influence quality management implementation at manufacturing companies operating in China. Design/methodology/approach – The data of this study were based on 199 manufacturing companies collected from a...