Agrar-Umweltmaßnahmen stellen mittlerweile das wichtigste Instrument der Gemeinsamen Agrarpolitik dar, um die Bereitstellung ökologischer Leistungen durch die Landwirtschaft zu fördern. Landwirte erhalten Zahlungen der öffentlichen Hand, wenn sie sich zur Einhaltung bestimmter...

Consumers increasingly express the desire to buy more sustainable goods, but they can hardly assess which products are actually "green". Mobile apps could assist shoppers at the point of sale to select the most environmentally sustainable products, for instance by comparing products or providing...

Direct-to-consumer (D2C) marketing strategies commonly require large basket sizes to reach profitable growth. Thus, mass-market brands which offer low-price consumer packaged goods (CPG) face particular challenges when pursuing a D2C strategy. Creating a strong value proposition in the light of...

This research aims to investigate the potential of consumer empowerment, the activation of consumers' perceived power over companies, to achieve improved advertising effects for organic food compared to only communicating ecological benefits (classical green appeals). Two online experiments were...

To shed light on how incumbent firms implement sustainable corporate entrepreneurship (SCE) processes, this study investigates how organizations connect sustainability and venture departments. Based on qualitative interviews with 14 experts from 12 multinational corporations headquartered in...

Sustainability reports are a crucial instrument to inform outside stakeholders not only about a company's sustainability performance but also to manage impressions. However, they are often prone to greenwashing and the reporting of negative topics can jeopardize corporate legitimacy. Therefore,...