Employing the conceptual framework of play themes, this study examined and reported the product categories that presented branded entertainment the most, the different types and features of branded entertainment, and how various play themes were incorporated in branded entertainment in the...

Purpose – Market mavenism and opinion leadership are two important consumer influential concepts in marketing communication literature. The purpose of this paper is to explore two overarching research questions. First, can we separate market mavenism from opinion leadership in China? The...

Purpose The purpose of this paper is to explore external, mediator and moderator factors that influence tourist intention to use GPS-based navigation apps from the perspective of spatiotemporal tourist behavior (STTB). Design/methodology/approach A total of 636 valid questionnaires were selected...

On the basis of a theoretical analysis, this paper develops an indicator framework for measuring informatization level and estimates the informatization levels of various regions in China spanning 2006 to 2019; Utilizing the DEA-Malmquist index approach, the paper estimates the TFP of various...