Recent changes in federal farm programs and contemporary farm program proposals highlight an evolving shift in farm policy from income support to risk management. A mix of price- and revenue-based commodity programs as well as yield- and revenue-based insurance products provide crop producers a...

In this research study, the authors investigate the association between external searching, which is searching on a web search engine, and internal searching, which is searching on a website. They classify 295,571 external – internal searches where each search is composed of a search engine...

Purpose This research is based on the premise that current metrics for search engine advertising (SEA) are misleading and do not sufficiently allow managers to evaluate traffic and conversions simultaneously. This study aimed to conceptually develop and assess conversion potential (CvP) as a...

The Web is a communication and information technology that is often used for the distribution and retrieval of personal information. Many people and organizations mount Web sites containing large amounts of information on individuals, particularly about celebrities. However, limited studies have...

Purpose – The purpose of this paper is to examine the way in which end user searching on the web has become the primary method of locating digital images for many people. This paper seeks to investigate how users structure these image queries. Design/methodology/approach – This study...