Similar Search Results

Matching exactly or semantically? : an examination of the effectiveness of synonymbased matching strategy in Chinese paid search market

Yang, Shuai; Song, Yiping; Pancras, Joseph - In: Journal of electronic commerce research : JECR 18 (2017) 1, pp. 32-51

Persistent link: https://www.econbiz.de/10011669611

Cooperative search advertising

Cao, Xinyu; Ke, T. Tony - 2016

Channel coordination in search advertising is an important but complicated managerial decision for both manufacturers … and retailers. Due to the highly concentrated market of search advertising, a manufacturer's and its retailers' ads can … fixed percentage of each retailer's advertising cost, while at the same time competes with its retailers and outside …

Persistent link: https://www.econbiz.de/10011750134

Efficiency evaluation in search advertising

Ayanso, Anteneh; Mokaya, Brian - In: Decision sciences : DS 44 (2013) 5, pp. 877-913

Persistent link: https://www.econbiz.de/10010221599

Multi-click attribution in sponsored search advertising : an empirical study in hospitality industry

Anderson, Chris K.; Cheng, Ming - In: Cornell hospitality quarterly : CQ 58 (2017) 3, pp. 253-262

Persistent link: https://www.econbiz.de/10011736828

Conversion potential : a metric for evaluating search engine advertising performance

Jansen, Bernard J.; Clarke, Theresa B. - In: Journal of research in interactive marketing : … 11 (2017) 2, pp. 142-159

Persistent link: https://www.econbiz.de/10011760760

Is it always best to be on top? : the effect of ad positioning on key performance indicators in search engine advertising

Herrmann, Philipp; Möller, Michael - 2016

Persistent link: https://www.econbiz.de/10011625283

Search advertising

Cornière, Alexandre de - In: American economic journal : a journal of the American … 8 (2016) 3, pp. 156-188

Persistent link: https://www.econbiz.de/10011572319

Effects of TV advertising on keyword search

Joo, Mingyu; Wilbur, Kenneth C.; Zhu, Yi - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 508-523

Persistent link: https://www.econbiz.de/10011596857

The impact of market competition on search advertising

Yang, Yupin; Lu, Qiang; Tang, Guanting; Pei, Jian - In: Journal of interactive marketing : a quarterly … 30 (2015), pp. 46-55

Persistent link: https://www.econbiz.de/10011292340

Should sequels differ from original movies in pre-launch advertising schedule? : lessons from consumers' online search activity

Kim, Ho; Bruce, Norris I. - In: International journal of research in marketing : IJRM ; … 35 (2018) 1, pp. 116-143

Persistent link: https://www.econbiz.de/10011816979

A service of the

zbw