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191
Bidders' Responses to Auction Format Change in Internet Display
Advertising
Auctions
Goke, Shumpei
;
Weintraub, Gabriel Y.
;
Mastromonaco, Ralph
; …
-
2022
investigate this question using a novel dataset on internet display
advertising
auctions that exploits a staggered adoption by …
Persistent link: https://www.econbiz.de/10013307293
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192
Risk-aware bid optimization for online display advertisement
Fan, Rui
;
Delage, Erick
-
2022
Persistent link: https://www.econbiz.de/10013411720
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193
Context information can increase revenue in online display
advertising
auctions : evidence from a policy change
Ada, Sıla
;
Abou Nabout, Nadia
;
Feit, Elea McDonnell
- In:
Journal of marketing research
59
(
2022
)
5
,
pp. 1040-1058
Persistent link: https://www.econbiz.de/10013389283
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194
Platform manipulation in online retail marketplace with sponsored
advertising
Long, Fei
;
Liu, Yunchuan
- In:
Marketing science
43
(
2024
)
2
,
pp. 317-345
Persistent link: https://www.econbiz.de/10014529212
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195
How do digital
advertising
auctions impact product prices?
Bergemann, Dirk
;
Bonatti, Alessandro
;
Wu, Nianqiang
-
2023
Persistent link: https://www.econbiz.de/10014329135
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196
Competitive targeted online
advertising
Li, Sanxi
;
Sun, Hailin
;
Yu, Jun
- In:
International journal of industrial organization
87
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014280059
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197
Managed campaigns and data-augmented auctions for digital
advertising
Bergemann, Dirk
;
Bonatti, Alessandro
;
Wu, Nianqiang
-
2023
Persistent link: https://www.econbiz.de/10014281869
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198
Open and private exchanges in display
advertising
Choi, W. Jason
;
Sayedi, Amin
- In:
Marketing science
42
(
2023
)
3
,
pp. 451-475
Persistent link: https://www.econbiz.de/10014317404
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How do digital
advertising
auctions impact product prices?
Bergemann, Dirk
;
Bonatti, Alessandro
;
Wu, Nicholas
-
2023
Persistent link: https://www.econbiz.de/10014317571
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200
Managed campaigns and data-augmented auctions for digital
advertising
Bergemann, Dirk
;
Bonatti, Alessandro
;
Wu, Nicholas
-
2023
Persistent link: https://www.econbiz.de/10014317631
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