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Zhu, Yi; Wilbur, Kenneth C. - 2012

Facebook and Google offer hybrid advertising auctions that allow advertisers to bid on a per-impression or a per …-click basis for the same advertising space. This paper studies the properties of equilibrium and considers how to increase …

Persistent link: https://www.econbiz.de/10014046727

Television advertising and online search

Joo, Mingyu; Wilbur, Kenneth C.; Cowgill, Bo; Zhu, Yi - In: Management science : journal of the Institute for … 60 (2014) 1, pp. 56-73

Persistent link: https://www.econbiz.de/10010345169

Competition and crowd-out for brand keywords in sponsored search

Simonov, Andrey; Nosko, Chris; Rao, Justin M. - In: Marketing science 37 (2018) 2, pp. 200-215

Persistent link: https://www.econbiz.de/10011864713

Examining the impact of sponsored search results on choice : an anchoring perspective

Bhattacharya, Abhi; Robinson, Stacey; Mookherjee, Satadruta - In: Journal of interactive marketing 59 (2024) 2, pp. 183-200

Persistent link: https://www.econbiz.de/10014583183

Pricing display ads and contextual ads : competition, acquisition, and investment

Li, Yung-ming; Jhang-li, Jhih-hua - In: Electronic commerce research and applications 8 (2009) 1/6, pp. 16-27

Persistent link: https://www.econbiz.de/10003957890

SEM and SEO: core drivers of iDirect success

Hughes, David M. - In: Reinventing interactive and direct marketing : leading …, (pp. 77-93). 2010

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Erfolgsfaktoren im Keyword-Advertising

Koch, Marcus - 2007

Persistent link: https://www.econbiz.de/10003551851

Optimale Positionierung von Suchwortanzeigen

Skiera, Bernd; Gerstmeier, Eva; Stepanchuk, Tanja - 2007

Persistent link: https://www.econbiz.de/10003551855

Keyword-Analyse

Stuber, Lukas - 2007

Persistent link: https://www.econbiz.de/10003551915

Suchmaschinenoptimierung

Bindl, Thomas - 2007

Persistent link: https://www.econbiz.de/10003551918

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