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Sponsord search auctions : research opportunities in marketing

Yao, Song; Mela, Carl F. - 2008

Persistent link: https://www.econbiz.de/10003947007

First-price auctions in online display advertising

Despotakis, Stylianos; Ravi, Ramamoorthi; Sayedi, Amin - In: Journal of marketing research 58 (2021) 5, pp. 888-907

Persistent link: https://www.econbiz.de/10012662060

Online Video als Branded Entertainment in Deutschland : Geschäftsmodelle für die Produktion und Messbarkeit der Nutzereinstellung

Kind, Urs - 2018 - [1. Auflage]

Persistent link: https://www.econbiz.de/10011866871

Online Video als Branded Entertainment in Deutschland : Geschäftsmodelle für die Produktion und Messbarkeit der Nutzereinstellung

Kind, Urs - 2018

In diesem Buch untersucht Urs Kind Geschäftsmodelle für die Produktion von Branded Entertainment Inhalten auf YouTube in Deutschland sowie die Faktoren, welche zu einer optimalen Akzeptanz durch die Nutzer führen. Im Bereich Medienökonomie wird ein vertikal intermediäres Mediennetzwerk zur...

Persistent link: https://www.econbiz.de/10012401483

Integration and search engine bias

Cornière, Alexandre de; Taylor, Greg - In: The Rand journal of economics 45 (2014) 3, pp. 576-597

Persistent link: https://www.econbiz.de/10010423876

Integration and search engine bias

Cornière, Alexandre de; Taylor, Greg - 2013

Persistent link: https://www.econbiz.de/10009732787

Advertising strategy in the presence of reviews : an empirical analysis

Hollenbeck, Brett; Moorthy, Sridhar; Proserpio, Davide - 2017

We study the relationship between online reviews and advertising spending in the hotel industry. Combining a dataset of … TripAdvisor reviews with other datasets describing these hotels' advertising expenditures, we show, first, that online ratings … advertising than hotels with lower ratings. This suggests that hotels treat TripAdvisor ratings and advertising spending as …

Persistent link: https://www.econbiz.de/10011897809

Advertising strategy in the presence of reviews : an empirical analysis

Hollenbeck, Brett; Moorthy, Sridhar; Proserpio, Davide - In: Marketing science 38 (2019) 5, pp. 793-811

Persistent link: https://www.econbiz.de/10012120907

Positive emotions during search engine use : how you feel impacts what you search for and click on

Whitley, Sarah C.; Chakravarty, Anindita; Wang, Pengyuan - 2025

Persistent link: https://www.econbiz.de/10015374152

Understanding online interruption-based advertising : impacts of exposure timing, advertising intent, and brand image

Chan, Jason C. F.; Jiang, Zhenhui; Tan, Bernard C. Y. - In: IEEE transactions on engineering management : EM 57 (2010) 3, pp. 365-379

Persistent link: https://www.econbiz.de/10009235375