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Can payment-per-click induce improvements in click fraud identification technologies?

Chen, Min; Jacob, Varghese S.; Radhakrishnan, Suresh; … - In: Information systems research : ISR 26 (2015) 4, pp. 754-772

Persistent link: https://www.econbiz.de/10011420801

A large-scale field experiment to evaluate the effectiveness of paid search advertising

Coviello, Lorenzo; Genîzî, Ûrî; Götte, Lorenz - 2017

Companies spend billions of dollars online for paid links to branded search terms. Measuring the effectiveness of this marketing spending is hard. Blake, Nosko and Tadelis (2015) ran an experiment with eBay, showing that when the company suspended paid search, most of the traffic still ended up...

Persistent link: https://www.econbiz.de/10011735935

A new approach to real-time bidding in online advertisements : auto pricing strategy

Adikari, Shalinda; Dutta, Kaushik - In: INFORMS journal on computing : JOC 31 (2019) 1, pp. 66-82

Persistent link: https://www.econbiz.de/10011999049

Agency Bidding in Online Advertising

Choi, W. Jason; Sayedi, Amin - 2023

We study the impact of ad agencies on the online advertising market. To increase the payoffs of their clients, in a …

Persistent link: https://www.econbiz.de/10014261680

Position auctions with budget constraints : implications for advertisers and publishers

Lu, Shijie; Zhu, Yi; Dukes, Anthony - In: Marketing science 34 (2015) 6, pp. 897-905

Persistent link: https://www.econbiz.de/10011410018

Marketing agencies and collusive bidding in online ad auctions

Decarolis, Francesco; Goldmanis, Maris; Penta, Antonio - In: Management science : journal of the Institute for … 66 (2020) 10, pp. 4433-4454

Persistent link: https://www.econbiz.de/10012305249

Marketing agencies and collusive bidding in online ad auctions

Decarolis, Francesco; Goldmanis, Maris; Penta, Antonio - 2019

Persistent link: https://www.econbiz.de/10012181530

Hitting the Right Target? Pricing and Advertising Strategies in Digital Markets

Cecere, Grazia; Lemaire, Sarah; Sand-Zantman, Wilfried - 2022

We investigate how a monopoly network should price advertising campaignsfor commercial firms. We assume that the …

Persistent link: https://www.econbiz.de/10014085628

Reaching voters on social media : planning political advertising on Snapchat

Tanusondjaja, Arry; Michelon, Aaron; Hartnett, Nicole; … - In: International journal of market research 65 (2023) 5, pp. 566-580

Persistent link: https://www.econbiz.de/10014368514

Guerrilla advertising cases study in public transport

Jarašūnienė, Aldona; Išoraitė, Margarita - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 25 (2024) 2, pp. 625-634

Guerrilla marketing in public transport is distinguished by the fact that it usually avoids traditional advertising …. The subject of this paper is a case study of Guerrilla advertising in public transport. The aim of the paper is to assess … the usefulness of Guerrilla advertising in promoting the attractiveness of public transport. The paper discusses the …

Persistent link: https://www.econbiz.de/10015188399