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Targeted advertising in magazine markets and the advent of the Internet
Chandra, Ambarish; Kaiser, Ulrich - In: Management science : journal of the Institute for … 60 (2014) 7, pp. 1829-1843
Persistent link: https://www.econbiz.de/10010399427
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The strategic planning process of social media advertising in the context of integrated marketing communication
Topsümer, Füsun; Yarkin, Dincer - In: Handbook of research on effective advertising …, (pp. 148-159). 2015
Persistent link: https://www.econbiz.de/10011283757
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Social media as an advertisement tool : strategical need of being more experiential
Topsümer, Füsun; Yarkin, Dincer - In: Handbook of research on effective advertising …, (pp. 52-63). 2015
Persistent link: https://www.econbiz.de/10011283774
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Der Köder zum Mitmachen : Online-Mediaplanung mit Targeting-Technologien
Kastner, Margit - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003863610
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Handbook of research on effective advertising strategies in the social media age
Taskiran, Nurdan Oncel (ed.); Yilmaz, Recep (ed.) - 2015
"This book focuses on the radically evolving field of advertising within the new media environment by covering new … strategies, structural transformation of media, and changing advertising ethics"--Provided by publisher. …
Persistent link: https://www.econbiz.de/10010532153
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Handbook of research on effective advertising strategies in the social media age
Taskiran, Nurdan Oncel (contributor);  … - 2015
"This book focuses on the radically evolving field of advertising within the new media environment by covering new … strategies, structural transformation of media, and changing advertising ethics"-- …
Persistent link: https://www.econbiz.de/10010532185
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Werbung : eine Einführung
Schweiger, Günter; Schrattenecker, Gertraud - 2017 - 9., überarbeitete und erweiterte Auflage
Die Digitalisierung hat die Möglichkeiten für die Werbung gewaltig erweitert. Doch die Spielregeln für erfolgreiche … Werbung und Marktkommunikation sind dennoch gleich geblieben! Die 9. Auflage dieses Standardwerkes trägt den neuesten … Entwicklungen der digitalen Kommunikation Rechnung und zeigt, dass erfolgreiche Werbung Online- und Offline …
Persistent link: https://www.econbiz.de/10011530404
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Handbook of research on effective advertising strategies in the social media age
Taskiran, Nurdan Oncel (ed.); Yilmaz, Recep (ed.) - 2015
"This book focuses on the radically evolving field of advertising within the new media environment by covering new … strategies, structural transformation of media, and changing advertising ethics"--Provided by publisher …A model for mind-device dialectic and the future of advertising in the social media age / Recep Yilmaz, Nurdan Oncel …
Persistent link: https://www.econbiz.de/10011728180
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How To Write A Good Advertisement
Schwab, Victor O. - 2016
Are Testing a New Product -- QUIZ ON CHAPTER 8 -- SUBCUTANEOUS ADVERTISING -- CHAPTER 9-DO COPY APPEALS HAVE A SEX … JONESES -- CHAPTER 12-"CUMULATIVE EFFECT"-A COMMON ALIBI FOR POOR ADVERTISING -- Why Multiply Zero? -- False Reliance upon the …
Persistent link: https://www.econbiz.de/10012682698
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Integrated advertising, promotion, and marketing : communicating in a digital world
Mishra, Anubhav; Tata, Sai Vijay - 2024
Consumers -- The Process of Communication -- Creativity and Advertising Classification -- Media Strategy and Planning …
Persistent link: https://www.econbiz.de/10014515485