Narrow search
Showing 61 - 70 of 56,654
Cover Image
Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey; Hill, Shawndra - In: Marketing science 40 (2021) 5, pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Cover Image
Online advertising as passive search
Ursu, Raluca; Simonov, Andrey; An, Eunkyung - 2021
Persistent link: https://www.econbiz.de/10012517681
Cover Image
Online advertising as passive search
Ursu, Raluca Mihaela; Simonov, Andrey; An, Eunkyung - In: Management science : journal of the Institute for … 71 (2025) 2, pp. 1050-1073
Persistent link: https://www.econbiz.de/10015410736
Cover Image
Fast core pricing for rich advertising auctions
Niazadeh, Rad; Hartline, Jason D.; Immorlica, Nicole; … - In: Operations research 70 (2022) 1, pp. 223-240
Persistent link: https://www.econbiz.de/10012820654
Cover Image
Same Page Externality in Sponsored Search Auction
Pal, Pallavi - 2018
When a consumer uses a search engine such as Google, her decision to purchase from an advertisement is influenced by other ads displayed on the search page. This externality makes the advertiser's per Ad click profit depend on the set of other ads visible to the consumer. This paper studies the...
Persistent link: https://www.econbiz.de/10012921774
Cover Image
Keyword-level Bayesian online bid optimization for sponsored search advertising
Majima, Kaito; Kawakami, Kosuke; Ishizuka, Kota; … - In: Operations research forum 5 (2024) 2, pp. 1-32
Persistent link: https://www.econbiz.de/10015179784
Cover Image
A Cascade Model for externalities in sponsored search
Kempe, David; Mahdian, Mohammad - In: Internet and network economics : 4th international …, (pp. 585-596). 2008
Persistent link: https://www.econbiz.de/10003792870
Cover Image
Sponsored search auctions with Markovian users
Aggarwal, Gagan; Feldman, Jon; Muthukrishnan, S.; Pál, … - In: Internet and network economics : 4th international …, (pp. 621-628). 2008
Persistent link: https://www.econbiz.de/10003792906
Cover Image
On the equilibria and efficiency of the GSP mechanism in keyword auctions with externalities
Giotis, Ioannis; Karlin, Anna R. - In: Internet and network economics : 4th international …, (pp. 629-638). 2008
Persistent link: https://www.econbiz.de/10003792916
Cover Image
Cost of conciseness in sponsored search auctions
Abrams, Zoë; Ghosh, Arpita; Vee, Erik - In: Internet and network economics : third international …, (pp. 326-334). 2007
Persistent link: https://www.econbiz.de/10003648893