A unique aspect of sponsored search advertising is that it allows firms to track what products consumers initially … consumer search and cross-category purchase patterns during sponsored search advertising …

infer the quality of sellers - advertising and price being the two most important among them. While the importance of … advertising and price as signals of quality has been well established in traditional markets, online sponsored search markets have …, we examine how the knowledge of firms' relative advertising expenditures and prices affect consumers' search and purchase …

2016, following a decade of trademark litigation in connection with its competitors’ Internet search advertising practices … advertising, explores the trademark litigation of 1-800, details the FTC’s recent enforcement action against the e-retailer, and …

We study consumer response towards sponsored search advertising and how to improve advertising performance on a large e … suggest that consumers dislike search advertising in our setting, but quality certificates mitigate this aversion and increase … advertising sales …

We study consumer response towards sponsored search advertising and how to improve advertising performance on a large e … suggest that consumers dislike search advertising in our setting, but quality certificates mitigate this aversion and increase … advertising sales …

raised that positive feedback between the consumer and advertising sides of search platforms (more consumer searchers will …-way feedback between the consumer and paid advertising sides of a search platform exists, whether it is positive or negative if it … for country-specific differences in culture, internet use, and regulations affecting the larger advertising market. Our …

With the increasing adoption of paid placement in search engines as an advertising strategy, firms are concentrating in …

engine advertising (SEA) strategies. Our model deals with dynamic SEA environments for a large number of keywords: it allows …

This paper provides a comprehensive study of the structure and dynamics of online advertising markets, mostly based on …