El valor del consumidor ha sido un concepto muy estudiado desde hace tiempo por investigadores en las áreas de marketing. La mayoría de estas investigaciones están basadas en supuestos deterministas o aleatorios, al medir magnitudes o eventos que intervienen en el cálculo del valor del...

In the last few decades have seen significant economic, political, social and environmental issues in a way that directly or indirectly affect business. With the globalization of markets, economies are more dependent on each other, and also more susceptible to the crisis, which also generates a...

We present a new approach that unifies the induced generalized ordered weighted averaging (IGOWA) operator with the weighted average (WA) when the available information is uncertain and can be assessed with interval numbers. We call it the uncertain induced generalized ordered weighted averaging...

Cada vez adquiere mayor importancia la gestión de las relaciones con los grupos de interés. La inclusión activa de los grupos de interés da legitimidad a la empresa, generando credibilidad y confianza. Las empresas que buscan la sostenibilidad en sus actividades deben conocer a los grupos de...

The management of stakeholders is becoming increasingly important to the corporate sustainability. The engagement of stakeholders gives legitimacy to the company, generating trust and credibility. The enterprises that are seeking sustainability in their activities must know stakeholders, promote...

The aim of this work is to find what services could be offered through hotel establishments to determined collectives of customers. In order to do this, we have studied the current situation with the report of hotels established by official category from one to five stars for the last five years...

Purpose – The purpose of this study is to explore the incidence between the actions to be taken by business promoters and the degree or level of success in creating new businesses. Design/methodology/approach – The paper matches data from market research based on a questionnaire sent to...