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Purpose: This paper aims to present a bibliometric overview of the leading trends of the journals in industrial marketing during for 25 years. Thus, the purpose is to carry out an analysis about contributions that industrial marketing or business to business (B2B) marketing discipline has...
Persistent link: https://www.econbiz.de/10012186306
Purpose: The purpose of this paper is to determine the most influential countries and universities that have contributed to science in the field of industrial marketing research during the period from 1990 to 2015. Design/methodology/approach: Bibliometric methodology is adopted, focusing on...
Persistent link: https://www.econbiz.de/10012073256
Persistent link: https://www.econbiz.de/10012407045
Purpose – This paper aims to research the effects of market orientation in the use of social networking and its relationship with organisational learning. Design/methodology/approach – The empirical study was carried out in 132 recently created Brazilian biotechnology companies. Structural...
Persistent link: https://www.econbiz.de/10014891320
Average price is a numerical value that represents a set of prices, which may relate to firms, countries, or regions. This study presents new methods of average price aggregation that build on the unified aggregation operator (UAO). The UAO combines a wide range of sub-aggregation processes into...
Persistent link: https://www.econbiz.de/10011264157
Expertons and uncertain aggregation operators are tools for dealing with imprecise information that can be assessed with interval numbers. This paper introduces the uncertain generalized probabilistic weighted averaging (UGPWA) operator. It is an aggregation operator that unifies the probability...
Persistent link: https://www.econbiz.de/10011052674
The induced ordered weighted averaging distance (IOWAD) approach is very suitable in situations in which the available information is represented with exact numerical values. In this paper, we develop some extended IOWAD operators: the linguistic induced ordered weighted averaging distance...
Persistent link: https://www.econbiz.de/10011011078
Persistent link: https://www.econbiz.de/10011849130
Distortion risk measures summarize the risk of a loss distribution by means of a single value. In fuzzy systems, the Ordered Weighted Averaging (OWA) and Weighted Ordered Weighted Averaging (WOWA) operators are used to aggregate a large number of fuzzy rules into a single value. We show that...
Persistent link: https://www.econbiz.de/10011046588
Purpose This special issue of the Journal of Business & Industrial Marketing , entitled “Business, Industrial Marketing and Uncertainty”, presents selected extended studies that were presented at the European Academy of Management and Business Economics Conference (AEDEM 2012)....
Persistent link: https://www.econbiz.de/10014843761