VMI (Vendor Managed Inventory) is a widely used cooperative inventory policy in supply chains in which each enterprise has its autonomy in pricing. This paper discusses a leader-follower Stackelberg game in a VMI supply chain where the manufacturer, as a leader, produces a single product with a...

In recent years, many new and interesting business models for Internet-based selling have emerged with the advent of electronic commerce, one of which is the Internet-based group-buying. Since group-buying can be quickly built and removed, and the consumers can pay a lower price for the product...

The current chapter is a tentative step toward investigating the allocation of advertising budget between the internet platform and the entity platform according to the long-term and short-term achievement of advertising investment. We provide a decision-making framework on how to allocate the...

Purpose Digital platforms have grown significantly in recent years. Although high platform failure risks (PFR) have plagued the industry, the literature has only given this issue scant treatment. Customer sentiments are crucial for platforms and have a growing body of knowledge on its analysis....

As a Data Envelopment Analysis (DEA) extension tool, cross-evaluation method was developed to evaluate Decision Making Units’ (DMUs) performances in a competitive situation with limited demand. It identifies DMUs with best performances and rank them by applying peer evaluation mode instead of...

The study on output allocative efficiency considering the emission trading is meaningful to allocate emission quota in order to promote production efficiency of industry. This chapter studies the output allocation problem with constraints to profit and pollution goals, and proposes three types...

In today's world, all firms’ corporate social responsibility (CSR) actions are coming under increasing public scrutiny. This is especially true for large companies whose decisions can and do have impact on society. Public service advertisements (PSAs), a mass-media approach, are advertisements...