In this paper, we study how a profit-maximizing platform implements a new policy, from which a representative retailer also experiences a private externality. Our analysis suggests that: (1) when the policy is highly valuable for the platform’s own interest, the platform may charge a fee from...

Live-streaming advertising in e-commerce is soaring. Both Amazon and Alibaba have employedthis novel marketing model to engage consumers by sequentially exhibiting differentproducts through live-streaming videos. In this paper we adopt a mechanism design frameworkto model live-streaming...