There are two dimensions to process flexibility: range versus response. Range is the extent to which a system can adapt, while response is the rate at which the system can adapt. Although both dimensions are important, the existing literature does not analytically examine the response dimension...

Advertising is a major revenue source for e-commerce platforms and an important online marketing tool for e-commerce sellers. In this paper, we explore dynamic ad allocation with limited slots upon each customer arrival for e-commerce platforms when customers follow a choice model when clicking...