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Pay what you want as a marketing strategy in monopolistic and competitive markets
Schmidt, Klaus M.; Spann, Martin; Zeithammer, Robert - 2012
seller competes with a traditional seller. Finally, we endogenize the market structure and let sellers choose their pricing … pricing. We discuss the implications of these results for the use of PWYW as a marketing strategy. …
Persistent link: https://www.econbiz.de/10009685872
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On the use of buy up as a model of customer choice in revenue management
Cooper, William L.; Li, Le - In: Production and operations management : an international … 21 (2012) 5, pp. 833-850
Persistent link: https://www.econbiz.de/10009667715
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Assortment optimization under variants of the nested logit model
Davis, James; Gallego, Guillermo; Topaloğlu, Hüseyin - In: Operations research 62 (2014) 2, pp. 250-273
Persistent link: https://www.econbiz.de/10010361475
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Pay what you want as a marketing strategy in monopolistic and competitive markets
Schmidt, Klaus M.; Spann, Martin; Zeithammer, Robert - 2014
seller competes with a traditional seller. Finally, we endogenize the market structure and let sellers choose their pricing … PWYW pricing strategy. We discuss the implications of these results for the use of PWYW as a marketing strategy. …
Persistent link: https://www.econbiz.de/10010431266
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Decomposing airline alliances : a bid-price approach to revenue management with incomplete information sharing
Wright, Christopher P. - In: Journal of revenue and pricing management 13 (2014) 3, pp. 164-182
Persistent link: https://www.econbiz.de/10010384161
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Revenue maximization with implementation variations of constraining methods in a semi-restricted fare environment
Weatherford, Larry R. - In: Journal of revenue and pricing management 12 (2013) 5, pp. 431-450
Persistent link: https://www.econbiz.de/10010188645
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Demand forecasting and measuring forecast accuracy in general fare structures
Fiig, Thomas; Härdling, Roger; Pölt, Stefan; … - In: Journal of revenue and pricing management 13 (2014) 6, pp. 413-439
Persistent link: https://www.econbiz.de/10010506900
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Combining hybrid forecasting and fare adjustment with various unconstraining methods to maximize revenue in a global network with four airlines
Weatherford, Larry R. - In: Journal of revenue and pricing management 13 (2014) 5, pp. 388-401
Persistent link: https://www.econbiz.de/10010506906
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A taxonomy of demand uncensoring methods in revenue management
Azadeh, Shadi Sharif; Marcotte, Patrice; Savard, Gilles - In: Journal of revenue and pricing management 13 (2014) 6, pp. 440-456
Persistent link: https://www.econbiz.de/10010508110
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Committed versus contingent pricing under competition
Wang, Zizhuo; Hu, Ming - In: Production and operations management : an international … 23 (2014) 11, pp. 1919-1936
Persistent link: https://www.econbiz.de/10010457528