Purpose: This study aims to conduct an empirical investigation of differing perceptions of nine types of urban space and nine visual elements among tourists in destination using a computer vision (CV) approach. Design/methodology/approach: The data for this study was extracted from YFCC 100 M...

Purpose: This study aims to examine the roles of face consciousness, materialism and emotions play in sustainable luxury brand consumption (SLBC) among Millennials in a Collective society. Design/methodology/approach: Three experimental design studies using scenario-based methodologies along...

Purpose: Government R&D subsidies is a major practice to respond to market failures in most countries. The purpose of this study is to examine the effect of the government subsidies on China’s regional innovation output empirically under the regional innovation framework, for the unique...

Purpose: The purpose of this paper is to design a game theory based model that not only provide theoretical basis to control brand counterfeiting, but it also provide a mechanism to enhance brand revenue. Design/methodology/approach: This study used the dynamic game theory of incomplete...

Purpose: Brand effect is an important source of innovation performance, but rarely any study in the past has paid attention to explore the way firm innovation activities transform into brand effect. The purpose of this paper is to investigate how firm innovation activities transform into brand...