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Measuring consumer preferences using conjoint poker
Toubia, Olivier; Jong, Martijn G. de; Stieger, Daniel; … - In: Marketing science 31 (2012) 1, pp. 138-156
Persistent link: https://www.econbiz.de/10009511624
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Decontextualizing consumer animosity
Little, Joseph P.; Singh, Nitish - In: Journal of global marketing 28 (2015) 2, pp. 83-98
Persistent link: https://www.econbiz.de/10011284959
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Estimation of Willingness-to-Pay : Theory, Measurement, Application
Breidert, Christoph (contributor) - 2006
Persistent link: https://www.econbiz.de/10013520797
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Brand equity measurement with GfK price challenger
Höfer, Björn; Bosch, Volker - In: Yearbook of marketing and consumer research 5 (2007), pp. 21-39
Persistent link: https://www.econbiz.de/10003747237
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Accurately measuring willingness to pay for consumer goods : a meta-analysis of the hypothetical bias
Schmidt, Jonas; Bijmolt, Tammo H. A. - In: Journal of the Academy of Marketing Science 48 (2020) 3, pp. 499-518
Persistent link: https://www.econbiz.de/10012290969
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theory and measurement of a central target construct in international public relations and public diplomacy
Buhmann, Alexander - 2016
Persistent link: https://www.econbiz.de/10011517647
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Ethos, pathos, and logos of doing business abroad : Geert Hofstede's five dimensions of national culture on transcultural marketing
Tran, Ben - In: Transcultural marketing for incremental and radical …, (pp. 255-280). 2014
Persistent link: https://www.econbiz.de/10010211697
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Attenuating double jeopardy of negative country of origin effects and latecomer brand ; an application study of ethnocentrism in emerging markets
Hamin, Hamin; Baumann, Chris; Tung, Rosalie Lam - In: Asia Pacific journal of marketing and logistics 26 (2014) 1, pp. 54-77
Persistent link: https://www.econbiz.de/10010247522
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Measuring willingness to pay : a comparative method of valuation
He, Sharlene; Anderson, Eric T.; Rucker, Derek D. - In: Journal of marketing 88 (2024) 3, pp. 50-68
Persistent link: https://www.econbiz.de/10014582917
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The importance of fashion : the Chinese and US Gen Y perspective
Simmers, Christina S.; Parker, R. Stephen; Schaefer, … - In: Journal of global marketing 27 (2014) 2, pp. 94-105
Persistent link: https://www.econbiz.de/10010380438