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Appropriateness of WTP measure...
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1
Measuring consumer preferences using conjoint poker
Toubia, Olivier
;
Jong, Martijn G. de
;
Stieger, Daniel
; …
- In:
Marketing science
31
(
2012
)
1
,
pp. 138-156
Persistent link: https://www.econbiz.de/10009511624
Saved in:
2
Decontextualizing consumer animosity
Little, Joseph P.
;
Singh, Nitish
- In:
Journal of global marketing
28
(
2015
)
2
,
pp. 83-98
Persistent link: https://www.econbiz.de/10011284959
Saved in:
3
Estimation of Willingness-to-Pay :
Theory
,
Measurement
, Application
Breidert, Christoph
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10013520797
Saved in:
4
Brand equity
measurement
with GfK price challenger
Höfer, Björn
;
Bosch, Volker
- In:
Yearbook of marketing and consumer research
5
(
2007
),
pp. 21-39
Persistent link: https://www.econbiz.de/10003747237
Saved in:
5
Accurately measuring willingness to pay for consumer goods : a meta-analysis of the hypothetical bias
Schmidt, Jonas
;
Bijmolt, Tammo H. A.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 499-518
Persistent link: https://www.econbiz.de/10012290969
Saved in:
6
theory
and
measurement
of a central target construct in international public relations and public diplomacy
Buhmann, Alexander
-
2016
Persistent link: https://www.econbiz.de/10011517647
Saved in:
7
Ethos, pathos, and logos of doing business abroad : Geert Hofstede's five dimensions of national culture on transcultural marketing
Tran, Ben
- In:
Transcultural marketing for incremental and radical …
,
(pp. 255-280)
.
2014
Persistent link: https://www.econbiz.de/10010211697
Saved in:
8
Attenuating double jeopardy of negative country of origin effects and latecomer brand ; an application study of ethnocentrism in emerging markets
Hamin, Hamin
;
Baumann, Chris
;
Tung, Rosalie Lam
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
1
,
pp. 54-77
Persistent link: https://www.econbiz.de/10010247522
Saved in:
9
Measuring willingness to pay : a comparative method of valuation
He, Sharlene
;
Anderson, Eric T.
;
Rucker, Derek D.
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 50-68
Persistent link: https://www.econbiz.de/10014582917
Saved in:
10
The importance of fashion : the Chinese and US Gen Y perspective
Simmers, Christina S.
;
Parker, R. Stephen
;
Schaefer, …
- In:
Journal of global marketing
27
(
2014
)
2
,
pp. 94-105
Persistent link: https://www.econbiz.de/10010380438
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