Wen, Yuan; John-Mariadoss, Babu; Umesh, U.N.; Sa … - In: European Journal of Marketing 58 (2024) 10, pp. 2358-2389
performance, focusing specifically on the role of marketing capability. The authors also investigate the moderating influence of … repurchase on firm performance, and how this effect varies in different competitive intensity environments. Design …. Findings The authors find that adoption of stock repurchase ultimately results in a decrease in firm performance, through a …