, customer-focused resources, and innovation capabilities to generate the best financial performance outcomes for their firms. …Given that the ultimate goal of business is performance enhancement, this study approaches the phenomenon by drawing on … resources (CORs), namely customer orientation, basic operant resources (BORs), innovative capability, and financial performance …

improve their performance through service and product innovation, uncertainty in services may cause them to experience … innovation, 2) product innovation only, and 3) service innovation only. The differences in innovation performance, which is … performance than others, albeit lower innovation efficiency. Based on the results, this study suggests an appropriate innovation …

Purpose - This study explores the impact of green supply chain integration (GSCI) on enterprise performance (EP) from … green innovation (AMGI) and the moderating effect of green legitimacy (GL). Design/methodology/approach - This study … innovation theory (AIT) and new institutional theory (NIT), explained the interactions among these variables and proposed a …