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Brand experience formation mechanism and its possible outcomes : a theoretical framework
Khan, Imran; Rahman, Zillur - In: The marketing review 15 (2015) 2, pp. 239-259
Persistent link: https://www.econbiz.de/10011504865
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NEDFi : transforming lives through shared value creation
Sarmah, Bijoylaxmi; Rahman, Zillur - In: Asian journal of management cases : AJMC 13 (2016) 1, pp. 40-55
Persistent link: https://www.econbiz.de/10011505972
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Corporate sustainability performance and firm performance association : a literature review
Goyal, Praveen; Rahman, Zillur - In: International journal of sustainable strategic management 4 (2013/2014) 4, pp. 287-308
Persistent link: https://www.econbiz.de/10011486891
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The CSR's influence on customer responses in Indian banking sector
Fatma, Mobin; Rahman, Zillur - In: Journal of retailing and consumer services 29 (2016), pp. 49-57
Persistent link: https://www.econbiz.de/10011442354
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Tourist behaviour towards self-service hotel technology adoption : trust and subjective norm as key antecedents
Kaushik, Arun Kumar; Agrawal, Amit Kumar; Rahman, Zillur - In: Tourism management perspectives : TMP 16 (2015), pp. 278-289
Persistent link: https://www.econbiz.de/10011415694
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Identification and prioritization of corporate sustainability practices using analytical hierarchy process
Goyal, Praveen; Rahman, Zillur; Kazmi, Absar Ahmad - In: Journal of modelling in management 10 (2015) 1, pp. 23-49
Persistent link: https://www.econbiz.de/10011302456
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Brand experience anatomy in retailing : an interpretive structural modeling approach
Khan, Imran; Rahman, Zillur - In: Journal of retailing and consumer services 24 (2015), pp. 60-69
Persistent link: https://www.econbiz.de/10010528608
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Consumer perspective on CSR literature review and future research agenda
Fatma, Mobin; Rahman, Zillur - In: Management research review 38 (2015) 2, pp. 195-216
Persistent link: https://www.econbiz.de/10011386567
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An alternative model of self-service retail technology adoption
Kaushik, Arun Kumar; Rahman, Zillur - In: The journal of services marketing 29 (2015) 5, pp. 406-420
Persistent link: https://www.econbiz.de/10011387953
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Innovation adoption across self-service banking technologies in India
Kaushik, Arun Kumar; Rahman, Zillur - In: The international journal of bank marketing : IJBM 33 (2015) 2, pp. 96-121
Persistent link: https://www.econbiz.de/10011326064