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Antecedents of co-creation intention and their role in developing technology-based new services via customer involvement : a conceptual analysis

Sarmah, Bijoylaxmi; Rahman, Zillur - In: International journal of business excellence 15 (2018) 2, pp. 239-255

Persistent link: https://www.econbiz.de/10011954242

Determinants of sustainable consumption behaviour : review and conceptual framework

Joshi, Yatish; Rahman, Zillur - In: Green initiatives for business sustainability and value …, (pp. 239-262). 2018

Persistent link: https://www.econbiz.de/10011717711

Self-service innovativeness scale : introduction, development, and validation of scale

Kaushik, Arun Kumar; Rahman, Zillur - In: Service business 10 (2016) 4, pp. 799-822

Persistent link: https://www.econbiz.de/10011722434

Personality factors as predictors of online consumer engagement : an empirical investigation

Ul Islam, Jamid; Rahman, Zillur; Hollebeek, Linda D. - In: Marketing intelligence & planning 35 (2017) 4, pp. 510-528

Persistent link: https://www.econbiz.de/10011723789

Information technology capability as competitive advantage in emerging markets : evidence from India

Arora, Bharat; Rahman, Zillur - In: International journal of emerging markets 12 (2017) 3, pp. 447-463

Persistent link: https://www.econbiz.de/10011773847

Analyzing enablers of sustainable supply chain : ISM and fuzzy AHP approach

Kumar, Divesh; Rahman, Zillur - In: Journal of modelling in management 12 (2017) 3, pp. 498-524

Persistent link: https://www.econbiz.de/10011776926

An empirical investigation of tourist’s choice of service delivery options : SSTs vs service employees

Kaushik, Arun Kumar; Rahman, Zillur - In: International journal of contemporary hospitality management 29 (2017) 7, pp. 1892-1913

Persistent link: https://www.econbiz.de/10011777026

Co-creation in hotel service innovation using smart phone apps : an empirical study

Sarmah, Bijoylaxmi; Kamboj, Shampy; Rahman, Zillur - In: International journal of contemporary hospitality management 29 (2017) 10, pp. 2647-2667

Persistent link: https://www.econbiz.de/10011777136

Consumer responses to CSR in Indian banking sector

Fatma, Mobin; Rahman, Zillur - In: International review on public and non-profit marketing 13 (2016) 3, pp. 203-222

Persistent link: https://www.econbiz.de/10011746523

Place branding research : a thematic review and future research agenda

Acharya, Alok; Rahman, Zillur - In: International review on public and non-profit marketing 13 (2016) 3, pp. 289-317

The growth of globalization has intensified the competition among countries, cities and regions to attract various target audiences. Places need different marketing and branding strategies to gain competitive advantage and reputation. This article presents a review of extant place branding...

Persistent link: https://www.econbiz.de/10011746561