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211
Understanding customer participtation in online brand communities : literature review and future research agenda
Kamboj, Shampy
;
Rahman, Zillur
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 306-334
Persistent link: https://www.econbiz.de/10011748655
Saved in:
212
Transforming jewellery designing : empowering customers through crowdsourcing India
Sarmah, Bijoylaxmi
;
Rahman, Zillur
- In:
Global business review
18
(
2017
)
5
,
pp. 1325-1344
Persistent link: https://www.econbiz.de/10011778390
Saved in:
213
Assessing the impact of information technology capability on firm profitability and market value in emerging economies : a study from India
Arora, Bharat
;
Rahman, Zillur
- In:
International journal of business information systems : …
25
(
2017
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10011756934
Saved in:
214
Social media marketing : literature review and future research directions
Yadav, Mayank
;
Rahman, Zillur
- In:
International journal of business information systems : …
25
(
2017
)
2
,
pp. 213-240
Persistent link: https://www.econbiz.de/10011756935
Saved in:
215
Market orientation, marketing capabilities and sustainable innovation : the mediating role of sustainable consumption and competitive advantage
Kamboj, Shampy
;
Rahman, Zillur
- In:
Management research review
40
(
2017
)
6
,
pp. 698-724
Persistent link: https://www.econbiz.de/10011763650
Saved in:
216
Information technology investment strategies : a review and synthesis of the literature
Arora, Bharat
;
Rahman, Zillur
- In:
Technology analysis & strategic management
28
(
2016
)
9
,
pp. 1073-1094
Persistent link: https://www.econbiz.de/10011620320
Saved in:
217
Retail brand experience : scale development and validation
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 435-451
Persistent link: https://www.econbiz.de/10011620591
Saved in:
218
The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators
Kamboj, Shampy
;
Rahman, Zillur
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
Saved in:
219
The transpiring journey of customer engagement research in marketing : a systematic review of the past decade
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Management decision : MD
54
(
2016
)
8
,
pp. 2008-2034
Persistent link: https://www.econbiz.de/10011593431
Saved in:
220
E-tail brand experience's influence on e-brand trust and e-brand loyalty : the moderating role of gender
Khan, Imran
;
Rahman, Zillur
- In:
International journal of retail & distribution management
44
(
2016
)
6
,
pp. 588-606
Persistent link: https://www.econbiz.de/10011602467
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