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Development of a scale to measure hotel brand experiences

Khan, Imran; Rahman, Zillur - In: International journal of contemporary hospitality management 29 (2017) 1, pp. 268-287

Persistent link: https://www.econbiz.de/10011611188

How does corporate association influence consumer brand loyalty? : mediating role of brand identification

Fatma, Mobin; Khan, Imran; Rahman, Zillur - In: The journal of product & brand management 25 (2016) 7, pp. 629-641

Persistent link: https://www.econbiz.de/10011616247

The role of customer brand engagement and brand experience in online banking

Khan, Imran; Rahman, Zillur; Fatma, Mobin - In: The international journal of bank marketing : IJBM 34 (2016) 7, pp. 1025-1041

Persistent link: https://www.econbiz.de/10011618717

An ISM approach for modelling the enablers of sustainability in market-oriented firms

Agrawal, Amit Kumar; Kumar, Divesh; Rahman, Zillur - In: International journal of business excellence 12 (2017) 1, pp. 23-45

Persistent link: https://www.econbiz.de/10011800712

Building company reputation and brand equity through CSR : the mediating role of trust

Fatma, Mobin; Rahman, Zillur; Khan, Imran - In: The international journal of bank marketing : IJBM 33 (2015) 6, pp. 840-856

Persistent link: https://www.econbiz.de/10011456329

Bharat to India : a case of connecting IFFCO brand with generation Y

Kamboj, Shampy; Yadav, Mayank; Rahman, Zillur - In: International journal of business excellence 13 (2017) 4, pp. 415-427

Persistent link: https://www.econbiz.de/10011857517

Consumers' sustainable purchase behaviour : modeling the impact of psychological factors

Joshi, Yatish; Rahman, Zillur - In: Ecological economics : the transdisciplinary journal of … 159 (2019), pp. 235-243

Persistent link: https://www.econbiz.de/10012169315

Customer engagement in the service context : an empirical investigation of the construct, its antecedents and consequences

Ul Islam, Jamid; Hollebeek, Linda D.; Rahman, Zillur; … - In: Journal of retailing and consumer services 50 (2019), pp. 277-285

Persistent link: https://www.econbiz.de/10012114161

Integrating corporate sustainability and sustainable development goals : towards a multi-stakeholder framework

Singh, Avinash Pratap; Rahman, Zillur - In: Cogent business & management 8 (2021) 1, pp. 1-19

The United Nations Sustainable Development Goals (SDGs) are a basket of major global challenges. No business is untouched by the challenges presented by the SDGs. The SDGs are well connected with the three pillars of corporate sustainability. This research paper has two unique properties: first,...

Persistent link: https://www.econbiz.de/10012656885

Consumer ethics : a review and research agenda

Hassan, Syed Masroor; Rahman, Zillur; Paul, Justin - In: Psychology & marketing 39 (2022) 1, pp. 111-130

Persistent link: https://www.econbiz.de/10012796079