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Themes covered by this collection of papers include attitudes, emotions and information processing; motivation and learning; consumption systems; decision and choice; experience and satisfaction; market segmentation; attraction and loyalty; and image and interpretation
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As tourism is a fast-growing industry, it is worth focusing on understanding travelers’ information generation behavior …, subjective norm, and accessibility factors positively influenced perceived usefulness. This study suggests that tourism …
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The purpose of the study is to provide an assessment of both how consumers adopt mobile tourism apps and how consumers … use those apps to orient customer intentions to visit tourism destinations. The technology acceptance model (TAM) is used … to explore customer intentions to adopt tourism apps. A survey of 630 tourism respondents found that the e …
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