Social and individual awareness of aspects related to sustainability has given rise to the appearance of a new style of consumption that is more conscious and focused on the quality and quality of products beyond quantity. In addition, there is a growing trend towards the demand for goods linked...

The new Circular Economy Action Plan promotes extending product lifespans through design strategies focused on repairability. Additionally, the European Commission, through the "Right to Repair", aims to ensure that consumers have access to the necessary parts and tools to repair their devices....

Purpose This research examined the role of post-conflict marketing in supporting businesses within conflict-affected regions, aligning with the objectives of UN Sustainable Development Goal 16 to foster peaceful societies amid increasing global conflicts. Design/methodology/approach Drawing from...

Purpose The purpose of the project was to identify a mechanism of causal relationship between Brand Public Relations (BPR) and societal change in the perception of women gender roles. Design/methodology/approach Experimental evidence was obtained in three countries ( N  = 378) to examine the...