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The article investigates determinants of usage intention (IU) of online travel agencies' (OTAs) services by consumers and their propensity for word-of-mouth (WOM). The determinants represent two groups of factors: (1) items reflecting the perceived quality of OTAs' platforms (PQ) and (2) those...
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This research investigates the antecedents of tourist loyalty in the Muslim-friendly tourism context. It examines the … link between Islamic tourism destination attributes, service quality, customer engagement, value co-creation, and loyalty … (SEM) with AMOS 24 as the software data analysis package. This study revealed that Islamic tourism destination attributes …
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