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This study presents a structure-conduct-performance analysis of the 17 Singaporean hospitals that are engaged in the medical tourism industry. Heart bypass surgery would cost an American patient US$ 70,000 to US$ 133,000 in the United States, but would only cost US$ 16,300 in a high-tech...
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In the last decade India’s healthcare sector has been becoming global. Medical tourism is an example of how India is profiting from globalisation. It is a new form of consumer diplomacy, whereby foreigners who receive medical services in India help the country to promote itself as a business...
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slowly picking up the heat of Medical Tourism. Hyderabad is the 1st City in AP to catch the fire. To gain more from health … and to turn out it as a health tourism opportunity. The paper concludes with the scope of Health Tourism in AP and how … ‘Bathini Fish Medicine’, an alternative medicine can be taken as an advantage to grow Health Tourism in AP. “From the …
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"This book explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for … brand management in the private, public, and social health sectors and examines the movement from healthcare as a priceless …
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