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Chapter 1-Medical tourism: an introduction -- Chapter 2-Materials, methods and study design -- Chapter 3-Kolkata: a medical tourism destination in Eastern India -- Chapter 4-Medical tourism facilities in Kolkata -- Chapter 5-Mediators in Kolkata medical tourism industry -- Chapter 6-Medical...
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Medical tourism is one of the major sectors amongst the trade in services that has been growing significantly the world over particularly with the establishment of General Agreement of Trade in Services (GATS) under WTO. This sector falls under Mode II - known as “Consumption Abroad” of...
Persistent link: https://www.econbiz.de/10013129187
, marketing tools, specific strategies, effective governance mechanism and cooperation with civil society organizations. This … enriched relevant literature review and the highlights of the 7th International Health Tourism Congress …
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.g. public health) and social sciences (e.g. tourism management) to identify gaps between medical scientific knowledge and public … awareness in the context of COVID-19. The authors' experience in public health and tourism management further demonstrates a … missing link between academic research and the information made available in public health and everyday settings. A potential …
Persistent link: https://www.econbiz.de/10012822195
the benefits and challenges of providing health care to non-Malaysians. It challenges embedded …
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Marketing literature shows that the interaction between service encounters and customers is essential for the value …
Persistent link: https://www.econbiz.de/10012210787
Purpose: Medical tourism service requires involvement of multiple parties from the service network, however medical tourism is not well studied from a supply chain management perspective. This study suggests a conceptual model of medical tourism service supply chain (MTSSC) to provide a clearer...
Persistent link: https://www.econbiz.de/10012317067