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Bank und Markt : bm : die digitale Bank
Frankfurt, M. : Knapp; München : GBI-Genios Deutsche … - Nachgewiesen 28.1999 -
Persistent link: https://www.econbiz.de/10001924331
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Implication from cue utilization theory and signalling theory for firm reputation and the marketing of new products
Helm, Roland - 2006
Persistent link: https://www.econbiz.de/10003243146
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Jahrbuch Seniorenmarketing
Frankfurt am Main : Deutscher Fachverlag - 2006/07(2006); Jg. 3.2008/09(2008)-4. Jahrgang …
Persistent link: https://www.econbiz.de/10003245140
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The entrepeneur's strategy guide : ten keys for achieving marketplace leadership and operational excellence
Cannon, Thomas - 2006
chains -- Key four : a targeted and frugal sales and marketing mix -- Key five : customer services that generate repeat …
Persistent link: https://www.econbiz.de/10003301296
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Nachhaltige Integration von Marketing und Innovieren : eine Theorie entwickelnde Longitudinalstudie zum Management des Wandels
Schaller, Christian - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003355397
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Vermarktung von CarSharing-Konzepten
Sakhdari, Farzaneh - 2006
Persistent link: https://www.econbiz.de/10003375291
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Strategische Kundenbindung im Public Health-Care : Gewinnung und Bindung von studentischen Zielgruppen
Dressler, Matthias (ed.); Borgmann, Kristin (contributor) - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003377467
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Hospitality branding
Dev, Chekitan S. - 2012
Hospitality marketing and branding : past and future -- Contemporary branding challenges -- Branding and the Internet … : Taj hotels, resorts, and palaces -- Managing marketing relationships -- Franchising your brand -- Brand partnerships …
Persistent link: https://www.econbiz.de/10009686138
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Sport branding insights
Stavros, Constantino; Smith, Aaron - 2020
"In a sporting world dominated by media and money, an understanding of sport branding is an essential skill for any sport manager. Success means being able to 'brand'-and therefore differentiate-a sport club, player, code or event in a highly competitive entertainment market. For anyone seeking...
Persistent link: https://www.econbiz.de/10012103024