expectations. There is little knowledge regarding the existence of the government website for tourism destination marketing. Few … INATUR with knowledge of digital marketing engagement plays a role in solving the problem of the visibility and online …-making" can help in synergizing an integrative marketing communication strategy that enables all actors to maximize local economic …

contributions, this research contributes to the existing literature and academic knowledge in the areas of marketing and … understanding of the relationship between gamification and marketing, demonstrating that the use of gamified applications as … the development of new Gamified marketing solutions. …

In the context of changing consumption trends of the population, diversifying the ways of marketing agro-food products …, from where, after querying the keywords 'marketing' and 'agri-food products', they selected the scientific works that …

Strategy from farm to fork, recommended to be consumed, both for the health of the population, the benefits brought to the …

nicht nur für Marketing-Wissenschaftler einen sehr guten und pragmatischen Überblick der Marketingforschung in Deutschland …. Außerdem wird ein großartiger Beitrag zum Abbau des Vorurteils gegenüber dem Marketing geliefert, unpräzise und beliebig zu … sein. Denn quantitatives Marketing wird hier verstanden als 'alle marketingbezogenen Arbeiten, die von Methoden der …

Chapter 1. Agent-Based Modeling for Marketing Science -- Chapter 2. New Production Diffusion and ABM -- Chapter 3 …. Simulation of an Agent-Based Diffusion Model -- Chapter 4. Application for Influencer Marketing -- Chapter 5. Empirical ABM for … Marketing -- Chapter 6. ABM with More Proactive Agents. …